The Sunday Times GenNext event, now in its 18th year, is the leading annual youth brand preference and consumer behavior event.

All youth capabilities including the annually anticipated 2022 Sunday Times GenNext youth survey will be enhanced by leading business and marketing strategy consultancy, Yellowwood.

Housed within the award-winning collective of TBWA, the Yellowwood is geared to maximise insights covering the full spectrum of the South African youth market.

The 2022 results of the survey conducted by Yellowwood are particularly relevant to brands and advertisers, with the Sunday Times GenNext Youth Marketing Online Webinar Series, Intimate Focus Groups, Digital Activations as well as a One Day Interactive Showcase and Hybrid Awards Ceremony attracting the attendance of South Africa’s leading business minds and marketers.

With 2022 still being a little unpredictable, Sunday Times GenNext has reflected on strategic priorities and are embracing resilience strategies to protect against marketing disruption and to retain and captivate the youth by keeping things advancing forward, in a hybrid format (Digital with a side of in person interaction)

*All in person activities will all depend on the lockdown level and social distancing restrictions at the time of the event.