THE 2022 SUNDAY TIMES GENNEXT CAMPAIGN
The Sunday Times GenNext event, going into it’s 18th year, is the leading annual youth brand preference and consumer behavior event.
With 2022 still being a little unpredictable, Sunday Times GenNext has reflected on strategic priorities and are embracing resilience strategies to protect against marketing disruption and to retain and captivate the youth by keeping things advancing forward, in a hybrid format (digital with a side of in person interaction).
*All in person activities will all depend on the lockdown level and social distancing restrictions at the time of the event.
Missed the launch? Watch it here!
2022 DIGITAL YOUTH MARKETING CONFERENCE SERIES
How to appeal to the most sustainability-conscious generation
June 15 2022 | 9.00am-10.00am
Sustainability has become an important touchpoint for youth preferences. Having a good product is no longer enough to win over the purchasing power of young people, especially after two years of a global pandemic. They will not only support but promote those brands which are seen to care in meaningful ways.
Join us for the next instalment of the Sunday Times GenNext online discussion as we get up close and personal with brands that have successfully integrated environmental, economic and social issues into their business operations, their ideas on successfully tuning into what the youth want and how younger generations are changing the narrative on purpose-driven marketing.
INTERACTIVE SHOWCASE
The 15th of September 2022 will see 300 youths gather to interact and engage with the brands through displays, activations and competitions. There will be 2 time slots consisting of 150 youths at a time to accommodate social distancing. Age groups will include those between 8-30.
Venue: Hill on Empire, Parktown, Johannesburg
HYBRID AWARDS
On the 16th of September 2022, we will reward the coolest brands as voted by youth. This will be by invite only for the top 3 finalists in each category to accommodate social distancing. The Awards will be live streamed to the broader marketing industry to ensure they don’t miss out.
Venue: Hill on Empire, Parktown, Johannesburg
RESEARCH STUDY
Keeping track of how youth interact with and respond to brands is an ongoing process. Started in 2004, the Sunday Times GenNext study, remains the leading annual youth brand preference and consumer behaviour survey. The survey will be enhanced by the strategic might of Yellowwood.
It consists of the Sunday Times GenNext “coolest brands” surveys over 12 000 youths aged 8 to 30 years. Results of this poll are released in the Sunday Times annually, and it culminates in a hybrid Awards event that recognises the coolest brands and celebrities. The GenNext youth behaviour report outlining category and behavioural drivers to help brands drive sustainable business results will be available for purchase from Yellowwood.
2022 PARTNERS
Joint Headline Partners
Corporate Partners
