SUNDAY TIMES GENNEXT
The Sunday Times GenNext event, now in its 17th year, is the leading annual youth brand preference and consumer behavior event.
Specialist youth agency HDI Youth Consultancy merged with leading business and marketing strategy consultancy, Yellowwood.
HDI had run the GenNext youth survey for the last 16 years, providing meaningful insights into the minds of South African youth. Now all youth capabilities including the annually anticipated 2021 Sunday Times GenNext youth survey will be enhanced by the strategic might of Yellowwood.
Housed within the award-winning collective of TBWA, the merged entity is geared to maximise insights covering the full spectrum of the South African youth market.
The 2021 results of the survey conducted by Yellowwood are particularly relevant to brands and advertisers, with the Sunday Times GenNext Youth Marketing Online Webinar Series, Digital Activations and Online Awards attracting the attendance of South Africa’s leading business minds and marketers.
With 2021 still being a little unpredictable, Sunday Times GenNext has reflected on strategic priorities and are embracing resilience strategies to protect against marketing disruption and to retain and captivate the youth by keeping things advancing forward, in a digitised format.
RESEARCH STUDY
Keeping track of how youth interact with and respond to brands is an ongoing process. Started in 2004, the Sunday Times GenNext study, remains the leading annual youth brand preference and consumer behaviour survey. The survey will now enhanced by the strategic might of Yellowwood.
It consists of the polling of over 5 000 youths aged 8 to 24 years. This year, we will be including the perceptions of young adults aged 25 – 30 years. Results of this poll are released in the Sunday Times annually, and it culminates in a glittering awards event that recognises the coolest brands and celebrities. The youth behavioural report outlining category and lifestyle drivers to help brands drive sustainable business results will be available for purchase from Yellowwood.
2020 DIGITAL YOUTH MARKETING CONFERENCE SERIES
A total viewership of 47306 people across all platforms
2020 SPEAKERS

MAPS
MAPONYANE
TV PRESENTER AND ENTREPRENEUR

LASIZWE
DAMBUZA
SOUTH AFRICAN MEDIA PERSONALITY

BONGANII
CHINKANDA
CHIEF EXECUTIVE OFFICER, HDI YOUTH CONSULTANCY

BRONSON
MOKABELA
FOUNDER & MANAGING DIRECTOR, SPORTS & ENTERTAINMENT

CHLOE
SERAFIN
HIGH SCHOOL STUDENT

JULIA
ROBSON
ESPORTS PERSONALITY & PRO GAMER

NATALIE
GITHU
UNIVERSITY STUDENT

NEO
DIKAMOTSE
SENIOR BRAND MANAGER, KOO

PRECILLA
KALOGEROPOULOS
HEAD OF BEAUTY CATEGORIES, AVON

PAMELA
MTANGA
SOCIAL MEDIA MANAGER, SELF EMPLOYED

PAT
MAHLANGU
MANAGING DIRECTOR, PATON BRANDS

ROBYNNE
DE WAAL
GRAPHIC DESIGNER, ICOLLECTIVE AGENCY

THENDO
MUKHAVHULI
YOUTUBER, DIGITAL ARTIST & CONTENT CREATOR

SIYA
SANGWENI
BRAND MANAGER AND SHOW HOST, CLIFFCENTRAL.COM

HANYANI
SONO
COMISSIONING EDITOR, SABC EDUCATION

SACHIN
NAIDOO
LEARNER REPRESENTATIVE & 2019 HERALD WINNER

JONATHAN
DENNIS
CREATIVE DIRECTOR, PUBLICIS

REFILWE
MALULEKE
MANAGING DIRECTOR, YELLOWWOOD

LILLIAN
BUSUSU
NATIONAL GRADUATE SKILLS DEVELOPMENT MANAGER, ROSEBANK COLLEGE

PORTIA
MNGOMEZULU
MANAGING DIRECTOR, PORTIA M SKIN SOLUTIONS

SIYABONGA
ZUNGU
BRAND MANAGER, PROUDLY SA

WESLEY
VOS
FOUNDER, VOSK SHOES

BERYL
TRAORE
HEAD OF PROGRAMMES & OPERATIONS, LOVELIFE

NONO
DITSHEGO
HDI JBOD

NTOMBIZAMASALA
HLOPE
STRATEGY DIRECTOR, YELLOWWOOD

STRUAN
BOURQUIN
BUSINESS UNIT DIRECTOR, FCB JOBURG

EBEN
GEWERS
HEAD OF ADVERTISING SALES AND TRADE MARKETING, ARENA HOLDINGS

AGATHE
GUERRIER
GLOBAL CO-CHIEF STRATEGY OFFICER AT TBWA WORLDWIDE

PONDO
BELOT
SENIOR MANAGER: GO TO MARKET OPERATIONS, MTN

TANITH
MADURAI
SENIOR MANAGER: GO TO MARKET OPERATIONS, MTN

DOMNICK-SIPHO
NKHATU
MARKETING MANAGER, SHELL

MICHAEL
CLAMPETT
ASSET MANAGER, MALL OF AFRICA

LUCILLA
BOOYZEN
CEO, SOUTH AFRICAN FASHION WEEK

BRONWYN
AGRELA
SENIOR MERCHANDISER, BARRON

MOMIN
HUKAMDAD
MARKETING DIRECTOR, AVON
