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THE 2023 SUNDAY TIMES GENNEXT CAMPAIGN

Sunday Times GenNext in partnership with Yellowwood, is the leading annual youth brand preference and consumer behaviour campaign and research report.

2023 will see the Sunday Times GenNext movement deliver insights into youth brand preference and behaviour for the 19th year in a physical event format taking place over the FULL MONTH of September!

The Sunday Times GenNext provides the perfect platform to learn and gain insight from youth experts to stay competitive and ahead of the curve.

INTERACTIVE SHOWCASE

The 7th of September will bring together 400 youth members to interact and engage with the brands through displays, activations and competitions. Age groups will include those between 8-24.

SUNDAY TIMES GENNEXT AWARDS

On the 20th of September, we will award the coolest brands as voted for by SA’s youth. The awards will host the top 3 from each nominated brand

YOUTH MARKETING CONFERENCE

On the 28th of September, a half day conference will be held where marketing gurus in the youth space will give insight into how to crack this market, especially when it comes to future planning.

RESEARCH STUDY

Keeping track of how youth interact with and respond to brands is an ongoing process. Started in 2004, the Sunday Times GenNext study, remains the leading annual youth brand preference and consumer behaviour survey. The survey will be enhanced by the strategic might of Yellowwood.

It consists of the Sunday Times GenNext “coolest brands” surveys over 5900 youths aged 8 to 30 years. Results of this poll are released in the Sunday Times annually, and it culminates in a hybrid Awards event that recognises the coolest brands and celebrities. The GenNext youth behaviour report outlining category and behavioural drivers to help brands drive sustainable business results will be available for purchase from Yellowwood.

Partnered with the Sunday Times in 2004

Survey over 5 000 for Brand Preference

Survey over 7 000 for Youth Behaviour

Tweens 8 – 12
Teens 13 – 18
Young Adults 19 – 24
Young Professionals 25 – 30

Polling and Youth Behaviour results

2022 METHODOLOGY

2023 PARTNERS

Joint Headline Partners
Corporate Partners

CONTACT US

Sponsorship
Enquiries

Cortney Hoyland
011 280 3060
HoylandC@arena.africa

General
Enquiries

Jade Fleishman
072 7123 503
fleishmanj@arena.africa

Supplement Enquiries

Debbie Montanari
011 280 3538
montanarid@arena.africa

Research Enquiries

Kananelo Tlanya

kananelo.tlanya@ywood.co.za