Sunday Times GenNext is the leading annual youth brand preference and consumer behavior campaign and research report. This year marks 21 years – the “Coming of Age” of GenNxt!
2025 will see the Sunday Times GenNext movement deliver insights into youth brand preference and behaviour over the last 21 years. The results of the survey are particularly relevant to brands and advertisers targeting the youth in South Africa.
GenNext 2025 will consist of the interactive show-case, awards, supplement and insights sessions lead by industry specialists.
The Sunday Times GenNext 2025 campaign will launch in July and run until November with various marketing touchpoints available for brands to partner with.
2022 SPEAKERS
LEBANG KGOSANA
BROADCASTER AND PROJECT MANAGER, CLIFF CENTRAL.COM
REFILWE
MALULEKE
MANAGING DIRECTOR, YELLOWWOOD
EBEN
GEWERS
HEAD OF ADVERTISING SALES AND TRADE MARKETING, ARENA HOLDINGS
MMASECHABA GXOLO
HEAD OF DATA STRATEGY AT YELLOWWOOD
BONOLO MATONA
TWEEN JBOD REPRESENTATIVE
LWAZI MASHININI
TEEN JBOD REPRESENTATIVE
JACQUES DE VILLIERS
YOUNG ADULT JBOD REPRESENTATIVE
LAUREN HANS
YOUNG PROFESSIONAL JBOD REPRESENTATIVE
RUBY CHIKWIRI
SENIOR ACCOUNT MANAGER, TILT
MUSABBIHA JAGOT
YOUNG ADULT JBOD REPRESENTATIVE
ANGEL NDLELA
INFLUENCER, CONTENT CREATOR & ARTIST
SAHIL HARILAL
FASHION ASSISTANT, THE SUNDAY TIMES
PRECILLA KALOGER-OPOULOS
HEAD OF CREATIVE AND PRODUCTIONS SA, AVON
LUYANDA DUMA
ENTREPRENEUR AND HR ENTHUSIAST
LISA MAVUNDLA
JUNIOR BOARD OF DIRECTORS, PROGRAMMES MANAGER, 22 ON SLOANE
LEIGH CARTER
HEAD OF DIGITAL AND GROUP BRAND PARTNERSHIPS, ARENA HOLDINGS
THATO MNTAMBO
GENERAL MANAGER: CORPORATE AFFAIRS, MERCEDES-BENZ SOUTH AFRICA
LESEDI MASHALE
GROUP CORPORATE BRAND AND PR LEAD, SAMSUNG
KAGISO MOLETE
SENIOR COPYWRITER, JOE PUBLIC
MASINGITA MAZIBUKO
EXECUTIVE CONSUMER BRAND AND COMMUNICATIONS, TELKOM
SIMPHIWE MTHETHWA
CONTENT MAVERICK, CLIFF CENTRAL
TSHEPISO MALELE
ACTING COUNTRY HEAD – CHINA, BRAND SOUTH AFRICA
LIPALESA MORAKE
SENIOR PROGRAMMES MANAGER; STRATEGIC PARTNERSHIPS, GLOBAL CITIZEN
LEEMISA TSHOLO
HEAD OF ASSET MANAGEMENT, ATTACQ LIMITED
DILLON KHAN
VICE PRESIDENT OF COMEDY CENTRAL, NICKELODEON, PARAMOUNT INTERNATIONAL STUDIOS & CREATIVE SERVICES AFRICA, PARAMOUNT AFRICA
THANDO LUKHELE
YOUNG ADULT JBOD REPRESENTITIVE
BUNNY MAJAJA
PRESENTER, HOT 1027
TSHEPO KGOBE
CHIEF OPERATING OFFICER, GAUTRAIN MANAGEMENT AGENCY (GMA)
ZUKO MDWABA
AREA VICE PRESIDENT & COUNTRY LEADER, SALESFORCE SOUTH AFRICA
SIYABONGA ZUNGU
BRAND MANAGER, PROUDLY SOUTH AFRICAN
LIZ LETSOALO
FOUNDER, MASODI ORGANICS
TANIA MACALAGH
FOUNDER, LESELA FASHION
MONIQUE DE VILLIERS
NEWS READER, 5FM
ZANELE POTELWA
RADIO PERSONALITY, 5FM
RESEARCH STUDY
Keeping track of how youth interact with and respond to brands is an ongoing process. Started in 2004, the Sunday Times GenNext study, remains the leading annual youth brand preference and consumer behaviour survey. The survey will be enhanced by the strategic might of Yellowwood.
It consists of the Sunday Times GenNext “coolest brands” survey as well as youth behaviour report reaching over 12 000 youths aged 8 to 30 years. Results of this poll are released in the Sunday Times annually, and it culminates in an Awards event that recognises the coolest brands and celebrities. The GenNext youth behaviour report outlining category and behavioural drivers to help brands drive sustainable business results will be available for purchase from Yellowwood.
2023 PARTNERS
Joint Headline Partners
Corporate Partners
