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SUNDAY TIMES GENNEXT

The Sunday Times GenNext event, now in its 17th year, is the leading annual youth brand preference and consumer behavior event.

Specialist youth agency HDI Youth Consultancy merged with leading business and marketing strategy consultancy, Yellowwood.

HDI had run the GenNext youth survey for the last 16 years, providing meaningful insights into the minds of South African youth. Now all youth capabilities including the annually anticipated 2021 Sunday Times GenNext youth survey will be enhanced by the strategic might of Yellowwood.

Housed within the award-winning collective of TBWA, the merged entity is geared to maximise insights covering the full spectrum of the South African youth market.

The 2021 results of the survey conducted by Yellowwood are particularly relevant to brands and advertisers, with the Sunday Times GenNext Youth Marketing Online Webinar Series, Digital Activations and Online Awards attracting the attendance of South Africa’s leading business minds and marketers.

With 2021 still being a little unpredictable, Sunday Times GenNext has reflected on strategic priorities and are embracing resilience strategies to protect against marketing disruption and to retain and captivate the youth by keeping things advancing forward, in a digitised format.

2020 SUPPLEMENT

RESEARCH STUDY

Keeping track of how youth interact with and respond to brands is an ongoing process. Started in 2004, the Sunday Times GenNext study, remains the leading annual youth brand preference and consumer behaviour survey. The survey will now enhanced by the strategic might of Yellowwood.

It consists of the polling of over 5 000 youths aged 8 to 24 years. This year, we will be including the perceptions of young adults aged 25 – 30 years. Results of this poll are released in the Sunday Times annually, and it culminates in a glittering awards event that recognises the coolest brands and celebrities. The youth behavioural report outlining category and lifestyle drivers to help brands drive sustainable business results will be available for purchase from Yellowwood.

Partnered with the Sunday Times in 2004

Over 90 000 youth polled since inception

Over 300 field staff since 2004

Tweens 8 – 13
Teens 14 – 18
Tertiary 24 – 30
Young Adults 24 – 30

Polling and lifestyle results

Multiple high quality modules produced

2021 METHODOLOGY

PARTNERS

Joint Headline Partner

Joint Headline Partner

Joint Headline Partner

CORPORATE PARTNERS

2020 DIGITAL YOUTH MARKETING CONFERENCE SERIES

A total viewership of 47306 people across all platforms

2020 SPEAKERS

MAPS
MAPONYANE
TV PRESENTER AND ENTREPRENEUR
LASIZWE
DAMBUZA
SOUTH AFRICAN MEDIA PERSONALITY
BONGANII
CHINKANDA
CHIEF EXECUTIVE OFFICER, HDI YOUTH CONSULTANCY
BRONSON
MOKABELA
FOUNDER & MANAGING DIRECTOR, SPORTS & ENTERTAINMENT
CHLOE
SERAFIN
HIGH SCHOOL STUDENT
JULIA
ROBSON
ESPORTS PERSONALITY & PRO GAMER
NATALIE
GITHU
 UNIVERSITY STUDENT
NEO
DIKAMOTSE
SENIOR BRAND MANAGER, KOO
PRECILLA
KALOGEROPOULOS
HEAD OF BEAUTY CATEGORIES, AVON
PAMELA
MTANGA
SOCIAL MEDIA MANAGER, SELF EMPLOYED
PAT
MAHLANGU
MANAGING DIRECTOR, PATON BRANDS
ROBYNNE
DE WAAL
GRAPHIC DESIGNER, ICOLLECTIVE AGENCY
THENDO
MUKHAVHULI
YOUTUBER, DIGITAL ARTIST & CONTENT CREATOR
SIYA
SANGWENI
BRAND MANAGER AND SHOW HOST, CLIFFCENTRAL.COM
HANYANI
SONO
COMISSIONING EDITOR, SABC EDUCATION
SACHIN
NAIDOO
LEARNER REPRESENTATIVE & 2019 HERALD WINNER
JONATHAN
DENNIS
CREATIVE DIRECTOR, PUBLICIS
REFILWE
MALULEKE
MANAGING DIRECTOR, YELLOWWOOD
LILLIAN
BUSUSU
NATIONAL GRADUATE SKILLS DEVELOPMENT MANAGER, ROSEBANK COLLEGE
PORTIA
MNGOMEZULU
MANAGING DIRECTOR, PORTIA M SKIN SOLUTIONS
SIYABONGA
ZUNGU
BRAND MANAGER, PROUDLY SA
WESLEY
VOS
FOUNDER, VOSK SHOES
BERYL
TRAORE
HEAD OF PROGRAMMES & OPERATIONS, LOVELIFE
NONO
DITSHEGO
HDI JBOD
NTOMBIZAMASALA
HLOPE
STRATEGY DIRECTOR, YELLOWWOOD
STRUAN
BOURQUIN
BUSINESS UNIT DIRECTOR, FCB JOBURG
EBEN
GEWERS
HEAD OF ADVERTISING SALES AND TRADE MARKETING, ARENA HOLDINGS
AGATHE
GUERRIER
GLOBAL CO-CHIEF STRATEGY OFFICER AT TBWA WORLDWIDE
PONDO
BELOT
SENIOR MANAGER: GO TO MARKET OPERATIONS, MTN
TANITH
MADURAI
SENIOR MANAGER: GO TO MARKET OPERATIONS, MTN
DOMNICK-SIPHO
NKHATU
MARKETING MANAGER, SHELL
MICHAEL
CLAMPETT
ASSET MANAGER, MALL OF AFRICA
LUCILLA
BOOYZEN
CEO, SOUTH AFRICAN FASHION WEEK
BRONWYN
AGRELA
SENIOR MERCHANDISER, BARRON
MOMIN
HUKAMDAD
MARKETING DIRECTOR, AVON
ARYE
KELLMAN
CCO & CO-FOUNDER, TILT

CONTACT US

Sponsorship
Enquiries

Cortney Hoyland
011 280 3060
HoylandC@arena.africa

General
Enquiries

Tanja du Plessis
011 280 3530
DuplessisT@arena.africa