ARE YOU READY, PLAYER 1?

SEE THE WORLD THROUGH THE YOUTH’S FIRST-HAND PERSPECTIVE

View the 2023 winners
2023 supplement

THE 2023 SUNDAY TIMES GENNEXT CAMPAIGN

Sunday Times GenNext in partnership with Yellowwood, is the leading annual youth brand preference and consumer behaviour campaign and research report.

2023 saw the Sunday Times GenNext movement deliver insights into youth brand preference and behaviour for the 19th year in a physical event format that took place over the FULL MONTH of September!

The Sunday Times GenNext provides the perfect platform to learn and gain insight from youth experts to stay competitive and ahead of the curve.

RESEARCH STUDY

Keeping track of how youth interact with and respond to brands is an ongoing process. Started in 2004, the Sunday Times GenNext study, remains the leading annual youth brand preference and consumer behaviour survey. The survey will be enhanced by the strategic might of Yellowwood.

It consists of the Sunday Times GenNext “coolest brands” survey as well as youth behaviour report reaching over 12 000 youths aged 8 to 30 years. Results of this poll are released in the Sunday Times annually, and it culminates in an Awards event that recognises the coolest brands and celebrities. The GenNext youth behaviour report outlining category and behavioural drivers to help brands drive sustainable business results will be available for purchase from Yellowwood.

Partnered with the Sunday Times in 2004

Survey over 5 900 for Brand Preference

Survey over 7 000 for Youth Behaviour

Tweens 8 – 12
Teens 13 – 18
Young Adults 19 – 24
Young Professionals 25 – 30

Polling and Youth Behaviour results

2023 METHODOLOGY

2023 PARTNERS

Joint Headline Partners
Corporate Partners

CONTACT US

Sponsorship
Enquiries

Cortney Hoyland
011 280 3060
HoylandC@arena.africa

General
Enquiries

Jade Searle
072 7123 503
searlej@arena.africa

Supplement Enquiries

Debbie Montanari
011 280 3538
montanarid@arena.africa

Research Enquiries

Ntombi Mkhwanazi

ntombi.mkhwanazi@ywood.co.za