THE 2023 SUNDAY TIMES GENNEXT CAMPAIGN
Sunday Times GenNext in partnership with Yellowwood, is the leading annual youth brand preference and consumer behaviour campaign and research report.
2023 saw the Sunday Times GenNext movement deliver insights into youth brand preference and behaviour for the 19th year in a physical event format that took place over the FULL MONTH of September!
The Sunday Times GenNext provides the perfect platform to learn and gain insight from youth experts to stay competitive and ahead of the curve.
YOUTH MARKETING CONFERENCE
A half day conference was held where marketing gurus in the youth space gave insight into how to crack this market, especially when it comes to future planning.
RESEARCH STUDY
Keeping track of how youth interact with and respond to brands is an ongoing process. Started in 2004, the Sunday Times GenNext study, remains the leading annual youth brand preference and consumer behaviour survey. The survey will be enhanced by the strategic might of Yellowwood.
It consists of the Sunday Times GenNext “coolest brands” survey as well as youth behaviour report reaching over 12 000 youths aged 8 to 30 years. Results of this poll are released in the Sunday Times annually, and it culminates in an Awards event that recognises the coolest brands and celebrities. The GenNext youth behaviour report outlining category and behavioural drivers to help brands drive sustainable business results will be available for purchase from Yellowwood.
2023 PARTNERS
Joint Headline Partners
Corporate Partners
