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SUNDAY TIMES GEN NEXT

Traditionally, the Sunday Times Gen Next event in partnership with HDI Youth Consultancy, now in its 16th year, is the leading annual youth brand preference and consumer behaviour event.

The results of the survey conducted by HDI Youth Consultancy are particularly relevant to brands and advertisers. Sunday Times Gen Next has reflected on strategic priorities and are embracing resilience strategies to protect against marketing disruption and to retain and captivate the youth by keeping things advancing forward, in a digitised format.

RESEARCH STUDY

Keeping track of how youth interact with, and respond to brands is an ongoing process. Started in 2004, the Sunday Times Gen Next study undertaken by HDI Youth Marketeers is now the leading annual youth brand preference and consumer behaviour survey, polling over 5,500 youths aged 8 to 23 and young professionals aged 24 – 30. Results are released in the Sunday Times annually, and it culminates in a glittering awards event that recognises the coolest brands and celebrities.

Partnered with the Sunday Times in 2004

Over 90 000 youth polled since inception

Over 300 field staff since 2004

Three categories:

Kids 8 – 13
Teens 14 – 18
Young Adults 19 – 23

Polling and lifestyle results

Multiple high quality modules produced

DIGITAL INTERACTIVE SHOWCASE

September 2021 will see 300 youth gather to interact and engage with the brands through displays, activations and competitions. There will be 2 time slots consisting of 150 youths at a time to accommodate social distancing. Age groups will include those between 8-23.

YOUTH MARKETING CONFERENCE

Marketing gurus in the youth space give insight into how to crack the youth market, especially when it comes to this “new norm”. This will be a digital series of 6 events between February and August 2021 that leads up to the final Awards announcement taking place on the 9th September.

AWARDS CEREMONY

On the evening of the interactive showcase, we will reward the coolest brands as voted by youth. This will be by invite for the top 3 finalists in each category to accommodate social distancing. The Awards will be live streamed to the broader marketing industry to ensure they don’t miss out.

PAST DIGITZED EVENTS

2020 SPEAKERS

MAPS
MAPONYANE
TV PRESENTER AND ENTREPRENEUR
LASIZWE
DAMBUZA
SOUTH AFRICAN MEDIA PERSONALITY
BONGANII
CHINKANDA
CHIEF EXECUTIVE OFFICER, HDI YOUTH CONSULTANCY
BRONSON
MOKABELA
FOUNDER & MANAGING DIRECTOR, SPORTS & ENTERTAINMENT
CHLOE
SERAFIN
HIGH SCHOOL STUDENT
JULIA
ROBSON
ESPORTS PERSONALITY & PRO GAMER
NATALIE
GITHU
 UNIVERSITY STUDENT
PAMELA
MTANGA
SOCIAL MEDIA MANAGER, SELF EMPLOYED
PAT
MAHLANGU
MANAGING DIRECTOR, PATON BRANDS
ROBYNNE
DE WAAL
GRAPHIC DESIGNER, ICOLLECTIVE AGENCY
THENDO
MUKHAVHULI
YOUTUBER, DIGITAL ARTIST & CONTENT CREATOR
SIYA
SANGWENI
BRAND MANAGER AND SHOW HOST, CLIFFCENTRAL.COM
HANYANI
SONO
COMISSIONING EDITOR, SABC EDUCATION
SACHIN
NAIDOO
LEARNER REPRESENTATIVE & 2019 HERALD WINNER
JONATHAN
DENNIS
CREATIVE DIRECTOR, PUBLICIS
REFILWE
MALULEKE
MANAGING DIRECTOR, YELLOWWOOD
LILLIAN
BUSUSU
NATIONAL GRADUATE SKILLS DEVELOPMENT MANAGER, ROSEBANK COLLEGE
PORTIA
MNGOMEZULU
MANAGING DIRECTOR, PORTIA M SKIN SOLUTIONS
SIYABONGA
ZUNGU
BRAND MANAGER, PROUDLY SA
WESLEY
VOS
FOUNDER, VOSK SHOES
BERYL
TRAORE
HEAD OF PROGRAMMES & OPERATIONS, LOVELIFE
NONO
DITSHEGO
HDI JBOD
NTOMBIZAMASALA
HLOPE
STRATEGY DIRECTOR, YELLOWWOOD
STRUAN
BOURQUIN
BUSINESS UNIT DIRECTOR, FCB JOBURG
EBEN
GEWERS
HEAD OF ADVERTISING SALES AND TRADE MARKETING, ARENA HOLDINGS
AGATHE
GUERRIER
GLOBAL CO-CHIEF STRATEGY OFFICER AT TBWA WORLDWIDE
PONDO
BELOT
SENIOR MANAGER: GO TO MARKET OPERATIONS, MTN
TANITH
MADURAI
SENIOR MANAGER: GO TO MARKET OPERATIONS, MTN
DOMNICK-SIPHO
NKHATU
MARKETING MANAGER, SHELL
MICHAEL
CLAMPETT
ASSET MANAGER, MALL OF AFRICA
LUCILLA
BOOYZEN
CEO, SOUTH AFRICAN FASHION WEEK
BRONWYN
AGRELA
SENIOR MERCHANDISER, BARRON
MOMIN
HUKAMDAD
MARKETING DIRECTOR, AVON
ARYE
KELLMAN
CCO & CO-FOUNDER, TILT

2020 PARTNERS

Joint Headline Partner

Joint Headline Partner

Joint Headline Partner

CORPORATE PARTNERS

CONTACT US

Sponsorship
Enquiries

Cortney Hoyland
011 280 3060
HoylandC@arena.africa

General
Enquiries

Tanja du Plessis
011 280 3530
DuplessisT@arena.africa