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THE 2021 SUNDAY TIMES GENNEXT AWARDS

The Sunday Times GenNext event, now in its 17th year, is the leading annual youth brand preference and consumer behavior event.

With the addition of a few new, exciting categories as well as a brand new “young professional” age group, the 2021 results of the survey conducted by Yellowwood are particularly relevant to brands and advertisers.

2021 DIGITAL YOUTH MARKETING CONFERENCE SERIES

2021 SPEAKERS

SIYA
SANGWENI
CLIFF CENTRAL
EBEN
GEWERS
HEAD OF ADVERTISING SALES AND TRADE MARKETING, ARENA HOLDINGS
REFILWE
MALULEKE
MANAGING DIRECTOR, YELLOWWOOD
Mmasechaba Gxolo
MANAGING DIRECTOR OF YELLOWWOOD
LENTSWE MOHLAULI
DAMBUZA
TWEEN JBOD REPRESENTATIVE
DOMINIC MCNABB
CHINKANDA
TEEN JBOD REPRESENTATIVE
ZARINA THONGER
TERTIARY JBOD REPRESENTATIVE
DUMILSILE
MPOFU
YOUNG ADULT JBOD REPRESENTATIVE
NTOMBIZAMASALA
HLOPE
STRATEGY DIRECTOR, YELLOWWOOD
KHUMO THEKO
TREND SPOTTER
SANDILE NTULI
YOUNG ADULT JBOD REPRESENTATIVE
NAYE AYLA
SONG WRITER & ACTRESS
ZUKISWA MODISAKENG
COMMUNICATION AND CONSUMER SEGMENT MARKETING, TELKOM BRAND
DOUG PLACE
CHIEF MARKETING OFFICER: AFRICA, MIDDLE EAST, SOUTH ASIA, NANDO’S
THABISA MKHWANAZI
EXECUTIVE HEAD OF MARKETING, DSTV
YATISH NARSI
CHIEF EXPERIENCE OFFICER, GRID WORLDWIDE
BONOLO MASUKUME
TEEN JBOD REPRESENTATIVE
RIANETTE LEIBOWITZ
DIGITAL PARENTING AUTHOR & SPEAKER, FOUNDER OF SAVETNET CYBER SAFETY AND ACCREDITED PUBLIC RELATIONS PROFESSIONAL (APR)
PAUL ESTERHUIZEN
CHIEF EXECUTIVE OFFICER, SAFER INTERNET SA
SPHELELE MJADU
SENIOR PUBLIC RELATIONS MANAGER, UNILEVER
ANATHI SEYISI
RADIO AND TV HOST
TSHEPO KGOBE
CHIEF OPERATING OFFICER, GAUTRAIN MANAGEMENT AGENCY
SIV NGESI
COMEDIAN, TV PRESENTER AND ACTOR
FARIRAI SANYIKA
TRAVEL BLOGGER, FOUNDER AND DIRECTOR OF GOPHARI
ELIZABETH SLEITH
TRAVEL EDITOR, SUNDAY TIMES
SIYABONGA MABASO
EXECUTIVE MANAGER: TRANSPORT PLANNING AND INTEGRATION, GAUTRAIN MANAGEMENT AGENCY
SIYABONGA
ZUNGU
BRAND MANAGER, PROUDLY SA
SKYE O’LEARY
YOUNG PROFESSIONAL JBOD REPRESENTATIVE
THEO BALOYI
FOUNDER, BATHU SHOES
MIKE SHARMAN
FOUNDER, RETROVIRAL DIGITAL
ARYE KELLMAN
CCO AND CO-FOUNDER, TILT
ZANELE POTELWA
RADIO PERSONALITY
FRANCOIS VIVIERS
EXECUTIVE: MARKETING AND COMMUNICATIONS, CAPITEC

PARTNERS

Joint Headline Partner

Joint Headline Partner

Joint Headline Partner

CORPORATE PARTNERS

RESEARCH STUDY

Keeping track of how youth interact with and respond to brands is an ongoing process. Started in 2004, the Sunday Times GenNext study, remains the leading annual youth brand preference and consumer behaviour survey. The survey will now enhanced by the strategic might of Yellowwood.

It consists of the polling of over 5 000 youths aged 8 to 24 years. This year, we will be including the perceptions of young adults aged 25 – 30 years. Results of this poll are released in the Sunday Times annually, and it culminates in a glittering awards event that recognises the coolest brands and celebrities. The youth behavioural report outlining category and lifestyle drivers to help brands drive sustainable business results will be available for purchase from Yellowwood.

Partnered with the Sunday Times in 2004

Over 90 000 youth polled since inception

Over 300 field staff since 2004

Tweens 8 – 13
Teens 14 – 18
Tertiary 18 – 24
Young Adults 24 – 30

Polling and lifestyle results

Multiple high quality modules produced

2021 METHODOLOGY

CONTACT US

Sponsorship
Enquiries

Cortney Hoyland
011 280 3060
HoylandC@arena.africa

General
Enquiries

Tanja du Plessis
011 280 3530
DuplessisT@arena.africa