Keeping track of how youth interact with and respond to brands is an ongoing process. Started in 2004, the Sunday Times GenNext study, remains the leading annual youth brand preference and consumer behaviour survey. The survey will now enhanced by the strategic might of Yellowwood.
It consists of the polling of over 5 000 youths aged 8 to 24 years. This year, we will be including the perceptions of young adults aged 25 – 30 years. Results of this poll are released in the Sunday Times annually, and it culminates in a glittering awards event that recognises the coolest brands and celebrities. The youth behavioural report outlining category and lifestyle drivers to help brands drive sustainable business results will be available for purchase from Yellowwood.