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THE 2022 SUNDAY TIMES GENNEXT CAMPAIGN

The Sunday Times GenNext event, which is now in it’s 18th year, is the leading annual youth brand preference and consumer behavior event.

The Sunday Times GenNext campign reflected on strategic priorities and embraced resilience strategies to protect against marketing disruption and to retain and captivate the youth by keeping things advancing forward, in a hybrid format (digital with a side of in person interaction).

INTERACTIVE SHOWCASE

The 15th of September 2022 saw 300 youth members gather to interact and engage with the brands through displays, activations and competitions. Age groups included those between 8-30.

HYBRID AWARDS

On the 15th of September 2022, We awarded the coolest brands as voted for by SA’s youth. The awards hosted the top 3 from each nominated brand and was live streamed to the broader marketing industry to ensure no one missed out.

2022 SPEAKERS


LEBANG KGOSANA
BROADCASTER AND PROJECT MANAGER, CLIFF CENTRAL.COM
REFILWE
MALULEKE
MANAGING DIRECTOR, YELLOWWOOD
EBEN
GEWERS
HEAD OF ADVERTISING SALES AND TRADE MARKETING, ARENA HOLDINGS
MMASECHABA GXOLO
HEAD OF DATA STRATEGY AT YELLOWWOOD
BONOLO MATONA
TWEEN JBOD REPRESENTATIVE
LWAZI MASHININI
TEEN JBOD REPRESENTATIVE
JACQUES DE VILLIERS
YOUNG ADULT JBOD REPRESENTATIVE
LAUREN HANS
YOUNG PROFESSIONAL JBOD REPRESENTATIVE
RUBY CHIKWIRI
SENIOR ACCOUNT MANAGER, TILT
MUSABBIHA JAGOT
YOUNG ADULT JBOD REPRESENTATIVE
ANGEL NDLELA
INFLUENCER, CONTENT CREATOR & ARTIST
SAHIL HARILAL
FASHION ASSISTANT, THE SUNDAY TIMES
PRECILLA KALOGER-OPOULOS
HEAD OF CREATIVE AND PRODUCTIONS SA, AVON
LUYANDA DUMA
ENTREPRENEUR AND HR ENTHUSIAST
LISA MAVUNDLA
JUNIOR BOARD OF DIRECTORS, PROGRAMMES MANAGER, 22 ON SLOANE
LEIGH CARTER
HEAD OF DIGITAL AND GROUP BRAND PARTNERSHIPS, ARENA HOLDINGS
THATO MNTAMBO
GENERAL MANAGER: CORPORATE AFFAIRS, MERCEDES-BENZ SOUTH AFRICA
LESEDI MASHALE
GROUP CORPORATE BRAND AND PR LEAD, SAMSUNG
KAGISO MOLETE
SENIOR COPYWRITER, JOE PUBLIC
MASINGITA MAZIBUKO
EXECUTIVE CONSUMER BRAND AND COMMUNICATIONS, TELKOM
SIMPHIWE MTHETHWA
CONTENT MAVERICK, CLIFF CENTRAL
TSHEPISO MALELE
ACTING COUNTRY HEAD – CHINA, BRAND SOUTH AFRICA
LIPALESA MORAKE
SENIOR PROGRAMMES MANAGER; STRATEGIC PARTNERSHIPS, GLOBAL CITIZEN
LEEMISA TSHOLO
HEAD OF ASSET MANAGEMENT, ATTACQ LIMITED
DILLON KHAN
VICE PRESIDENT OF COMEDY CENTRAL, NICKELODEON, PARAMOUNT INTERNATIONAL STUDIOS & CREATIVE SERVICES AFRICA, PARAMOUNT AFRICA
THANDO LUKHELE
YOUNG ADULT JBOD REPRESENTITIVE
BUNNY MAJAJA
PRESENTER, HOT 1027
TSHEPO KGOBE
CHIEF OPERATING OFFICER, GAUTRAIN MANAGEMENT AGENCY (GMA)
ZUKO MDWABA
AREA VICE PRESIDENT & COUNTRY LEADER, SALESFORCE SOUTH AFRICA
SIYABONGA ZUNGU
BRAND MANAGER, PROUDLY SOUTH AFRICAN
LIZ LETSOALO
FOUNDER, MASODI ORGANICS
TANIA MACALAGH
FOUNDER, LESELA FASHION
MONIQUE DE VILLIERS
NEWS READER, 5FM
ZANELE POTELWA
RADIO PERSONALITY, 5FM

RESEARCH STUDY

Keeping track of how youth interact with and respond to brands is an ongoing process. Started in 2004, the Sunday Times GenNext study, remains the leading annual youth brand preference and consumer behaviour survey. The survey will be enhanced by the strategic might of Yellowwood.

It consists of the Sunday Times GenNext “coolest brands” surveys over 5900 youths aged 8 to 30 years. Results of this poll are released in the Sunday Times annually, and it culminates in a hybrid Awards event that recognises the coolest brands and celebrities. The GenNext youth behaviour report outlining category and behavioural drivers to help brands drive sustainable business results will be available for purchase from Yellowwood.

Partnered with the Sunday Times in 2004

Survey over 5 000 for Brand Preference

Survey over 7 000 for Youth Behaviour

Tweens 8 – 12
Teens 13 – 18
Young Adults 19 – 24
Young Professionals 25 – 30

Polling and Youth Behaviour results

2022 METHODOLOGY

2022 PARTNERS

Joint Headline Partners
Corporate Partners

CONTACT US

Sponsorship
Enquiries

Cortney Hoyland
011 280 3060
HoylandC@arena.africa

General
Enquiries

Tanja du Plessis
072 106 3710
DuplessisT@arena.africa

Supplement Enquiries

Debbie Montanari
011 280 3538
montanarid@arena.africa

Research Enquiries

Kananelo Tlanya

kananelo.tlanya@ywood.co.za