Future of Media: What does the metaverse mean for brands?
With its roots in gaming, the metaverse is a virtual [...]
Gut instinct versus data – where’s the balance?
An analysis of data provides an objective, numbers-based tool to [...]
REGISTER | What does the metaverse mean for brands?
So, what exactly is the metaverse? It’s a question most people [...]
REGISTER | Will a hyper competitive world create instability in the advertising market?
Collaboration between media and brands took off in 2020 when [...]
REGISTER | The true meaning of brand purpose
Brand purpose is the north star that defines a brand’s [...]
The true meaning of brand purpose
There is a saying that reach is no longer a [...]
Will a hypercompetitive world create instability in the advertising market?
The Covid pandemic forced brands and marketers to rethink – [...]
Future of Media: Advertising in the goldfish economy
It’s said that goldfish have an attention span of just [...]
REGISTER | Ensure your brand thrives in the goldfish economy
It’s said goldfish have an attention span of only eight [...]
Collaboration in Turbulent Times
With media owners and agencies trying to find the new [...]