PREDICTING THE UNPREDICTABLE

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In the face of socio-cultural unrest, an unknown economic future and a global pandemic, the industry finds itself in a near-impossible situation.

“Being agile” and “expecting the unexpected” have taken on new meaning in 2021. That’s why we’re turning our attention to ‘Predicting the Unpredictable’ as this year’s theme.

All predictions of how this year would pan out were put on hold, and bets are off. After a year like 2020, it’s difficult to confidently predict anything. Yet it’s crucial for the industry to stay ahead of the game and gain new insights to prepare, however possible, for the future.

2021 seems more about questions than answers. The opportunity lies in collaborating, learning and forging a view of fast-paced changes in an increasingly fragmented media and economic landscape both locally and globally.

After all, “The best way to predict the future is to create it” – Abraham Lincoln and Peter Drucker

2021 PARTNERS

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2021 UPCOMING ONLINE EVENTS

NEUROMARKETING: DELVING DEEP INTO THE SUBCONSCIOUS

24 JUNE 2021 | 10H00

We’re all aware of Sigmund Freud’s theory of personality; that the subconscious mind is something beyond our sight, but perhaps not beyond our understanding. He believed that the subconscious influences behaviour even though we are unaware of these underlying influences. And to this day, more and more evidence is proving the truth in this theory.

Neuromarketing bridges the gap between cognitive psychology and behavioural economics by allowing a brand to understand the decision-making process of the human brain and measure emotion and attention, to ultimately optimise how successful communications can be.

We’ll explore the subconscious and uncover how neuromarketing can (and should) be incorporated into your 2021 marketing strategies to speak to the motivations deep within the mind.

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2020 DIGITAL SUPPLEMENT

At the end of the 2020 Future of Media Campaign, a digital supplement was published which included; key take-outs for each event with links to the recordings and thought leadership articles.
This ensures that the 2020 Future of Media community has all the relevant information in one place in the hopes it will help to guide them with future media decisions.
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2021 DIGITIZED EVENTS

2021 SPEAKERS

Lorraine Landon
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Eben Gewers
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Justine Cullinan
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Natalie Katz
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Lyndon Barends
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Kendal Zoghby
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Jorja Wilkins
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Jeanine Rainier
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Hennie Myburgh
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Natalie Botha
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Charis Coleman
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Danny Druion
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Isla Prentis
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Zunaid Parker
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Mbulelo Pahlana
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Paula Hulley
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Donald Mokgale
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Clare Trafankowska
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Haydn Townsend
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Benjamin Fahmueller
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Wandisile Nkabinde
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Vincent Peyrègne
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Riaan Wolmarans
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Styli Charalambous
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PAST PARTNERS

CONTACT US

Partnership Enquiries

Cortney Hoyland
hoylandc@arena.africa
082 442 0624

General Enquiries

Jade Fleishman
fleishmanj@arena.africa
072 712 3503