Patrick Hanlon is the Charles Darwin of branding. Conventional “Branding” has been broken, disrupted and evolved. By unveiling the construct of brands as belief systems that attract others who share your beliefs, Hanlon uncovered what Harvard sociologist E.O. Wilson describes as the “natural selection for social interaction”.
Recognized as the world’s leading brand evolutionary, Hanlon is ceo and founder of PRIMALBRANDING.CO (a part of THINKTOPIA®), a global brand and strategic innovation practice for billion dollar Brands and those who want to become billion dollar Brands.
Clients include Google, Shopify, American Express, PayPal, Mondelez, Levi’s, Johnson & Johnson, Yum! and the United Nations. Hanlon helps people, places and enterprise understand that brands are belief systems. Once you create a belief system, you attract others who share your beliefs. This becomes a social advocacy engine and is how to create social and IRL communities in the digital age.
His book Primal Branding: Create Zealots For Your Brand, Your Company And Your Future was published by Simon & Schuster/Free Press—and in 2006 anticipated creating social communities around brands, whether products and services, personality brands, political or civic movements, or actual civic communities.
Hanlon’s second book The Social Code: Designing Community In The Digital Age defines how to create communities via traditional, digital and social media: and how to attract advocates who become so passionate about your success, they are willing to create it themselves.
Hanlon also operates the global Primal.Live event platform, which brings together ‘Primals’ who follow the Primal Branding construct. https://primal.live