Someone recently said: “Reach is no longer the scarce commodity. Attention is.”
Yes, we’re living in the ‘goldfish era’ – a period where people have an 8-second attention span. Goldfish have 9.
We’re ‘always on’ and bombarded by competing demands for our time. With a reduced ability to focus amidst the rush of our daily lives, brands, products and services must meet new consumer needs for convenience, value, sustainability and innovation. Grabbing attention and holding on to it is what counts.
But how can brands grab the limelight in a very competitive landscape? Increasingly, those that invest in data, insights, people and marketing are the one’s that will stand out.
It’s time for brands to stop interrupting what people are interested in and be what interests people.
Be part of the Future of Media 2023, where industry experts across various media, marketing and digital disciplines create a platform to help you plan for success, by sharing their creative best practices.
2022 DIGITAL SUPPLEMENT
At the end of the 2022 Future of Media Campaign, a digital supplement was published which included; key take-outs for each event with links to the recordings and thought leadership articles.
This ensures that the Future of Media community has all the relevant information in one place in the hopes it will help to guide them with future media decisions.
Enjoy the powerful content and conversations about issues that affect our industry and day-to-day life.
Elizma Nolte is Regional Marketing Manager for Meta Africa. She is passionate about media, technology and Africa – and finding ways to connect the three for positive change. Before joining the Meta Africa team, she did so as Country Marketing Manager for Google South Africa and as media entrepreneur, journalist and publisher. She holds a B. Computer Science and BA Honours Journalism from Stellenbosch University, M.Sc Online Publishing from City University London and an MBA from INSEAD in France and Singapore. In her free time she is an avid trail runner and maker, whether with pen and ink, brush and paint or Maya and Unity.
Lindile Xoko is Chief Revenue Officer at Primedia Group.
He has an MBA with Merit from the University of Birmingham, UK. With more than 24 years of business experience, Lindile has led numerous businesses in South Africa, UK, Europe, Middle East, and the Africa region in growth, strategy, sales, channel development, project management, transformation and business development.
Lindile has fulfilled roles as General Manager, Small Medium Enterprise at MTN, Acting General Manager: Enterprise Channel Partnerships (MTN) and Executive Sales Director at Netstar. He is now with Primedia Broadcasting as Chief Revenue Officer where his roles include implementing his Growth Playbook and securing revenue growth.
Lindile is exceptionally passionate about business development, particularly youth and female empowerment through entrepreneurship, education and technology. Apart from providing this service to Fortune 500 businesses, Lindile has shared his insights in The Young Entrepreneur’s Playbook of which he is the author.
Nontokozo Madonsela is a recognised and respected expert and leader in marketing who has spear-headed major campaigns with each acting as “the drop of ink that made a million think”.
After two decades in the field, Nontokozo is determined to use insights and human truths to build successful campaigns with meaningful impact.
For Nontokozo, purpose-driven marketing is not a nice-to-have but is an essential ingredient integrated into the campaigns that she has led over the twenty years in her quest to help brands stand apart by letting consumers know that brands are not just in it to make money. It’s about making a difference. For her, a campaign must have purpose right from the start.
In 2018, she won the Avance Media Most Influential Young South African Business Leader award and was listed as PRovoke Media’s top 100 most influential in-house communications and marketing professionals in the world for 2020.
Her leadership style is founded on inclusivity, mutual respect, creativity and double-clicking on assumptions because for Nontokozo average won’t do. Her career path has been defined by an uncompromising commitment to delivering smart, innovative, memorable and meaningful marketing solutions across a wide variety of industries.
She is currently the Group Chief Marketing Officer at JSE-listed financial services group, Momentum Metropolitan Holdings. Since 2018, Nontokozo has been driving the groups client-facing brands (Momentum and Metropolitan) to embrace a new marketing strategy in line with the group’s plans to reset itself for growth into the future.
Her marketing leadership and firebrand reputation have been evident in how Momentum has successfully shifted its messages to connect better with customers, as well as how Metropolitan has embraced its essence of ensuring it stays true to what matters to its customers.
Abey Mokgwatsane joined Investec as Group Chief Marketing Officer in April 2022. Prior to Investec, Abey was the Managing Executive of Brand for Vodacom in Africa. He is a Purpose evangelist who previously chaired Vodacom’s Purpose Steering Committee which helped the company set and implement its Purpose strategy.
He has had numerous leadership roles including CEO of Ogilvy South Africa, the country’s largest communications group and CEO of the VWV Group that produced the FIFA World Cup 2010 Opening and Closing Ceremonies. He is a Board Director of Cashbuild Limited – South Africa’s largest building materials company and also a member of the Vodacom Foundation Board. He was named one of the world’s top 100 most influential in-house communicators by Provoke Media for both 2020 and 2021, is a full Iron Man finisher and a Dad to his 11-year old son Kyan.
Tanya Schreuder is CEO of Joe Public Media
Alan Buck is Chief Marketing Officer at L’Oréal South Africa
Noah heads up digital and innovation across Regional President of Digital & Innovation – CEE, Middle East and Africa, TBWA & DAN. He joined TBWA in 2013 where he led the digital and innovation practice across the Middle East supporting clients such as Nissan, Infiniti, Standard Chartered bank, Emirates Airlines amongst others before taking on regional responsibilities. Noah has been leading the growth of strong digital and innovation capabilities across the region. He has developed strategic partnerships with Facebook Google and VICE furthering our open creative collaboration. He continues to drive key client and new capability growth.
Noah has worked in the digital space for over 21 years, having worked with organizations such Barclays premier league, ITV, BBC, Turner Broadcasting, Trinity Mirror Group, Channel 4, Abu Dhabi Media and Possible Worldwide. Noah holds an MBA and a BSc (hons) in Software Engineering.
Linda has about 18 years’ experience in marketing, innovation and business strategy in both South and Central Africa at local FMCG companies, including Tiger Brands, 11 years of which were at Coca-Cola. She joined TymeBank as Head of Marketing in April 2020 and has delivered marketing campaigns that have grown the bank’s visibility and brand equity and contributed to strong growth in customer acquisition and activity. Linda is a mother, and alongside her passions for cooking, reading and writing, she strongly believes in the untapped potential of the African continent and empowering others to realise it.
SYDNEY MBHELE IS A CHARTERED MARKETER (SA) WITH A PROVEN TRACK RECORD IN BUILDING BRANDS AND MARKETS. HIS EXPERIENCE STRETCHES FINANCIAL SERVICES (BANKING, INSURANCE AND INVESTMENTS), FAST MOVING CONSUMER GOODS (FMCG), AND TELECOMS. HE HAS WORKED IN MARKETING, COMMUNICATIONS, SALES & CORPORATE AFFAIRS AND LED MAJOR BRANDS FOR ORGANISATIONS THAT INCLUDE THE LIKES UNILEVER (LOCAL IN SOUTH AFRICA & GLOBAL ROLES IN LONDON), SABMILLER, NEDBANK, LIBERTY, AND CELL C.
SYDNEY IS CURRENTLY THE CHIEF EXECUTIVE: BRAND AT SANLAM GROUP (A MEMBER OF GROUP EXCO), AND CHAIRMAN & BOARD MEMBER OF THE MARKETING ASSOCIATION OF SOUTH AFRICA.
SYDNEY IS ALSO THE CO-FOUNDER AND CHAIRMAN OF MENTOR A BOY CHILD (A NON-PROFIT ORGANISATION) FOCUSSING ON HELPING YOUNG BOYS BECOME BETTER MEN FOR SOCIETY.
HE HAS AN MBA FROM GIBS, AMP FROM MIT (BOSTON – MASSACHUSETTS), EXECUTIVE STRATEGIC MARKETING FROM STANFORD UNIVERSITY (SAN FRANCISCO – CALIFORNIA), POSTGRAD IN STRATEGIC MARKETING MNGMT FROM UNISA, AND B.SOC.SCI FROM UCT.
Shaun Frazao is the Global Strategy Partner at Wavemaker Worldwide
Shaun is a seasoned strategist with over 10 years’ experiencing in developing innovative campaigns in the corporate, public and political sectors. Across various agencies his roles included Head of Digital, Media Director and Chief Strategy Officer for Sub-Saharan Africa before recently joining the Worldwide Wavemaker team in London as Global Strategy Partner.
With a Master’s degree in Political Communication, and finishing up a PhD in digital political campaigning, Shaun possesses specialized knowledge in digital political communication. His academic body of work includes topics such as Personalization of Politics in SA elections, the Diffusion of the Arab Spring, and the use of hyper-targeted populist rhetoric by the Trump campaign.
Shaun also serves on the Board of Directors of the Burke Scholarship, a programme dedicated to advancing democracy by developing extraordinary journalists. In addition to that, he also serves as Chairperson for the IAB Research council and is project lead for the annual IAB and PWC Digital Adspend Survey.
Murali Naidu is a Digital Specialist at The MediaShop
David Uribe is the Regional Head of Data, CEE, Africa & Middle East at TBWA
David is a Colombian residing in South Africa with global experience working across four continents for the last 10+ years. He is passionate about data, digital, and the integration of new technologies towards personalization in advertising and commerce. David is an educator and avid public speaker, having spoken at 100+ digital events and summits worldwide. He is currently working a dual role as Regional Head of Data for Africa, Middle East, and some European markets as well as Head of Digital for TBWA in Africa.
Prior to joining TBWA in 2017, David co-founded smartBeemo, a well-known online education marketplace in the United States, where he also taught for 6 years at the Miami Ad School, the world’s most awarded advertising school. He is the author of the book ‘101 tips para mejorar tu presencia en redes sociales’ (101 tips to improve your social media presence) and has over 20 e-books on digital marketing related topics.
David has a bachelor’s degree in Science of Advertising, a master’s degree in Digital Business from the University of Barcelona, two certifications in Big Data and Machine Learning from the Massachusetts Institute of Technology (MIT), and one in Digital Business from Harvard Business School.
Tumelo Motingoe is the current sitting General Manager for AMA Media Agency.
He worked at South African Breweries as media manager where he delivered strategy and execution on the SAB portfolio to the value of over R400mio in his tenure.
At Multichoice he worked at Customer Group where he launched their Netflix Partnership and did strategic recommendations on owned media assets to the value of R1.5bn.
Ryan McFadyen is the Co-founder and Strategic Head at HaveYouHeard
- Ryan has been at the forefront of global influence marketing for over 18 years.
- His local and international experience across influence, traditional marketing and advertising leads his strategic approach to blending traditional marketing theory, influence and behaviour science to yield maximum brand effectiveness. This and his passion for brands drives his formidable creativity in boardrooms.
- He launched HaveYouHeard, one of the world’s leading influence agencies in 2008, and has extended their footprint globally.
- Ryan was identified as the entrepreneur under 30 to watch in 2012 by Destiny Magazine and as one of the 30 most creative business leaders in South Africa by Fast Company Magazine in 2016.
- Haveyouheard was identified as one of the 10 most innovative businesses in South Africa and amongst the top 100 in the world in 2015.
- Ryan is a regular columnist in BizCommunity on culture and trends, and their impact on brands’ fortunes. He also contributes, on an ad hoc basis, to other magazines and websites.
Asbo Ofori-Amanfo is a Senior Account Manager at RAPT Creative Agency
Over the past 5 years she has worked across numerous award-winning brands and campaigns in the advertising industry. Grounded in her dedicated work ethic and driven by her pursuit of excellence, her portfolio of work has seen her collaborate with advertising veterans and mavericks alike to deliver work for heavy-weight clients which has ultimately earned her the coveted title of #2 Account Manager in South Africa at the 2020 & 2021 Loeries Awards.
Lyndon is a results-driven change leader and former CEO with extensive brand management, business restructuring, strategic planning, and management experience acquired in Media, IT, banking, education, and sporting industries. He is a multifaceted professional skilled in providing leadership and overseeing key change management, organizational design, and human capital development functions to drive the continued achievement of company objectives. His extensive network was garnered during his stints in Standard Bank (Portfolio Head Group Transformation, Director in Marketing & Sponsorships Division), Primedia (CEO of Primedia Sport), the South African Olympic Committee (CEO), and during his time spent as an entrepreneur in the IT industry (CEO) where he made various inroads into the sector by forming a formidable BEE competitor. Before joining Arena he did a stint as the CEO of Horseracing and then as CEO of The Strategy Imagineers. He is passionate about community and charitable work and often runs marathon to raise money for charity.
He holds the following qualifications:
BA, BA (Hons), Dip in Personnel Management, MBA (International General Management – London), Certificates in Strategic Thinking and Leading Organizational Change (Emeritus Institute of Management, MIT)
Melody Maker is a Partner for Digital at M&C Saatchi Abel
With over 13yrs experience specifically in digital marketing, Melody is responsible for driving digital transformation and strategy for all our clients. Having worked as the head of content strategy at the first social media agency in South Africa in 2007, Melody has long been passionate about all things digital helping many of South Africa’s blue chip brands navigate their foray into the then scary world of digital.
Since then her skill-set has continued to be honed on brands the likes of; Samsung, Toyota, Takealot group, Vitaminwater, Heineken Group, Netflix, Yardley London and many more. Additional experience includes founding & running her own successful magazine & data driven digital agency. Melody brings with her a wealth of knowledge and experience in the marketing arena, and if all else fails can always regale you with stories of her formative years as an Emirates hostess.
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