The Future of Media2022-05-03T07:20:08+02:00

ADVERTISING IN THE GOLDFISH ERA

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Speaking Opportunities

ABOUT?

Someone recently said: “Reach is no longer the scarce commodity. Attention is.”

Yes, we’re living in the ‘goldfish era’ – a period where people have an 8-second attention span. Goldfish have 9.

We’re ‘always on’ and bombarded by competing demands for our time. With a reduced ability to focus amidst the rush of our daily lives, brands, products and services must meet new consumer needs for convenience, value, sustainability and innovation. Grabbing attention and holding on to it is what counts.

But how can brands grab the limelight in a very competitive landscape? Increasingly, those that invest in data, insights, people and marketing are the one’s that will stand out.

It’s time for brands to stop interrupting what people are interested in,

and be what interests people.

Be part of the Future of Media 2022, where industry experts across various media, marketing and digital disciplines create a platform to help you plan for success, by sharing their creative best practices.

2022 UPCOMING ONLINE EVENTS

WILL A HYPER COMPETITIVE WORLD CREATE INSTABILITY IN THE ADVERTISING MARKET?

19 May 2022 | 10h00

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WHAT DOES THE METAVERSE MEAN FOR BRANDS?

9 June 2022 | 10h00

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GUT INSTINCT VERSUS DATA – WHERE’S THE BALANCE?

29 June 2022 | 10h00

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2022 PARTNERS

2021 DIGITAL SUPPLEMENT

At the end of the 2021 Future of Media Campaign, a digital supplement was published which included; key take-outs for each event with links to the recordings and thought leadership articles.

This ensures that the 2021 Future of Media community has all the relevant information in one place in the hopes it will help to guide them with future media decisions.

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ONLINE EVENTS

2021 SPEAKERS

Lorraine Landon
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Eben Gewers
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Justine Cullinan
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Natalie Katz
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Lyndon Barends
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Kendal Zoghby
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Jorja Wilkins
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Jeanine Rainier
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Hennie Myburgh
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Natalie Botha
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Charis Coleman
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Danny Druion
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Isla Prentis
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Zunaid Parker
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Mbulelo Pahlana
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Paula Hulley
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Donald Mokgale
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Clare Trafankowska
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Haydn Townsend
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Benjamin Fahmueller
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Wandisile Nkabinde
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Vincent Peyrègne
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Riaan Wolmarans
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Styli Charalambous
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Thom Nobel
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Mark Drummond
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Jackie Dhaeyere
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Dr. David Rosenstein
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Moky Makura
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Simon Allison
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Mary Harper
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Marie Mbullu
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PAST PARTNERS

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CONTACT US

Partnership Enquiries

Cortney Hoyland
hoylandc@arena.africa
082 442 0624

General Enquiries

Jade Fleishman
fleishmanj@arena.africa
072 712 3503

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