In the face of socio-cultural unrest, an unknown economic future and a global pandemic, the industry finds itself in a near-impossible situation.
“Being agile” and “expecting the unexpected” have taken on new meaning in 2021. That’s why we’re turning our attention to ‘Predicting the Unpredictable’ as this year’s theme.
All predictions of how this year would pan out were put on hold, and bets are off. After a year like 2020, it’s difficult to confidently predict anything. Yet it’s crucial for the industry to stay ahead of the game and gain new insights to prepare, however possible, for the future.
2021 seems more about questions than answers. The opportunity lies in collaborating, learning and forging a view of fast-paced changes in an increasingly fragmented media and economic landscape both locally and globally.
After all, “The best way to predict the future is to create it” – Abraham Lincoln and Peter Drucker