Finding out what will appeal to and excite today’s youth is no longer the “guessing game” it once was. Thanks to data and analytics, marketers now have the opportunity to know more about their target audiences than ever before.

Join future-forward brand, the Gautrain, and Sunday Times GenNext, for an insightful webinar on the importance of incorporating data and analytics into your company’s marketing strategy.

During this virtual panel discussion, experts will reveal how marketers can use the wealth of information that data and analytics places at their fingertips to craft campaigns that’ll not only successfully appeal to the youth, but make a lasting impact on them.

Moderated by radio personality Bunny Majaja, the panel will include:

  • Tshepo Kgobe, COO at Gautrain Management Agency;
  • Refilwe Maluleke, chief strategy officer at TBWA\SA and MD at Yellowwood; and
  • Zuko Mdwaba, area vice-president and country leader at Salesforce SA.

Event details:

  • Date: Thursday, June 30
  • Time: 1pm — 2pm
  • Location: Online

Click here to register for this virtual event.

Image source: clarisse-croset–tikpxRBcsA-unsplash