Join future-forward brand, Gautrain and Sunday Times GenNext, as marketing experts and the youth themselves expose the secrets for brands to successfully appeal to today’s youth by incorporating data and analytics into their marketing strategy.
The discussion will also cover the importance of brands using data to take their youth consumers on a journey in making an impact as well as resonating, not only today but for future generations to come.
Chief Operating Officer
Gautrain Management Agency (GMA)
Chief Strategy Officer, TBWA\SA and
Managing Director, Yellowwood
Area Vice President & Country Leader
Salesforce South Africa
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