Arena Events, organisers of the Future of Media Conference, has announced that the event has been postponed until 1 October 2020. It was initially scheduled to take place in Parktown, Johannesburg on 23 July. The Future of Media Conference has been endorsed by WAN-IFRA, and is presented in partnership with EziAds and Vodacom.
The Future of Media Conference is directed towards the media, advertising and marketing sectors, where the paradigm shift that’s happening in the media environment – as well as the way in which the industry needs to change as a result of the COVID-19 pandemic – will be explored to ensure that each industry remains relevant and can thrive. The conference is set to attract the country’s leading marketing, media and advertising strategists as they engage on various aspects affecting the industry today.
Taryn Westoby, Head of Arena Events – a division of Arena Holdings which owns leading news titles including Business Day, Financial Mail, Sowetan, Sunday Times and BusinessLIVE amongst others – says: “In light of the current COVID-19 crisis, we’ve decided – in consultation with our partners – to move forward with the Future of Media Conference by postponing it for a few months. However, we are monitoring the situation closely and will follow the lead of the South African government. In the meantime, we recognise the need to keep the media and marketing industries engaged, which is why we’re setting up a series of free online digitized events.”
Future of Media’s digitised content series – digitised event with Patrick Hanlon – PRIMAL.LIVE x AFRICA
The first online digitised event associated with the Future of Media series is scheduled for Wednesday, 29 April at 15h00 with international branding guru, Patrick Hanlon. With the challenges presented by COVID-19 lockdowns globally, Hanlon will strip away “the fog” of how to create meaningful brands that attract fans, community and customers, by revealing a simple, easy to use methodology from his book Primal Branding in this one-time-only online PRIMAL.LIVE x AFRICA event. To register, click here.
Communications about the Future of Media will continue over the coming weeks to ensure media and marketing industry stakeholders remain informed through exclusive opinion pieces drafted by industry experts, including Patrick Hanlon, amongst others.
Some words from the organisers on why the Future of Media Conference matters
The unprecedented times in which we find ourselves today demand that brands and marketers face the challenges head-on, armed with the right information and tools to adapt and thrive in the future. With so much at stake for our economy – and the investments required to sustain it – it’s imperative for brand and marketing managers, media planners, media buyers, media owners and advertisers to know exactly how the media landscape is unfolding, and to be fighting-fit to weather the storms of disruption. Fuelled with the latest industry intelligence, strategies for the coming 12 to 18 months can become more resilient and relevant.
This is why the 6th iteration of the Future of Media Conference is now more important than ever. It’s time for us to come together, collaborate, and define the paradigm shift that’s taking place. The Future of Media Conference remains a much anticipated platform for expert knowledge sharing, and a view into the fast-paced changes happening in an increasingly fragmented South African and global media and economic landscape. The Future of Media Conference is curated to keep marketers and advertisers in the know.
The Future of Media Conference line-up will be announced in due course. Additional information about previous Future of Media events can be found on the event website: www.quicklink.co.za/fom