Johannesburg, 21 August 2020: Nike continued its winning streak with its sixth win in a row as the Overall Coolest Brand at the 16th annual Sunday Times Gen Next Awards. The winners were recognised during an online announcement on 21 August 2020. Winners across 71 categories were celebrated based on the outcome of research conducted by Yellowwood.

The Sunday Times Gen Next survey has established itself as the leading barometer of what South African youths find on-trend and aspirational, and delivers insights that are valued by brand managers, advertising, and marketing professionals. The survey had previously been limited to South African youths between the ages of 8 and 23. Youths and young professionals across the country were polled during the 2020 survey period which concluded ahead of the national Covid-19 lockdown.

Eben Gewers, Head of Advertising Sales and Trade Marketing at Arena Holdings – which owns Sunday Times Gen Next – believes this year’s results will be a key metric of pre-Covid youth preferences and attitudes towards brands. “Covid-19 is undoubtedly going to have a dramatic effect on numerous areas of life in the short and long terms. Things are going to change and capturing a ‘before and after’ snapshot of youth brand preferences will provide huge benefit to the South African advertising and marketing industry about how priorities and perspectives may shift in the face of huge socio-economic upheaval.”

“What began as a typical year for the annual Gen Next survey, was turned upside down when shortly after our in-field research was conducted, South Africa went into lockdown. Having analysed these results in a whole new context, we found that many of the insights and brand preferences were only deepened by the pandemic,” says Refilwe Maluleke, Managing Director of Yellowwood.

Sunday Times Gen Next winners in 2020 include: Always, Apple (2), Avon, BAR.ONE, Capitec Bank, Cartoon Network (DStv 301) (2), Channel O (DStv 320), Clicks, Coca-Cola, Colgate, College of Cape Town, Dark and Lovely, Doritos, Dove, DStv, Engen, Facebook, FIFA (2), Game, Gold Reef City, Kellogg’s Corn Flakes, KFC’s Add Hope, KOO, Lockdown, Magnum, Mall of Africa, McDonald’s, Mercedes-Benz (2), Metro FM, Mr. Bean, Mr D Food, Nando’s, Nestlé Hot Chocolate, Nike (4), NIVEA, NIVEA Men, Nutella, Parmalat, Pin Pop, Playgirl, PlayStation 4 Pro, Protea Hotels, Red Bull Energy Drink, Speak Out, Sportscene, Stimorol, Takealot, Telkom/Telkom Mobile, Toys R Us, University of Cape Town (UCT), Uzalo, WhatsApp, Woolworths Food, WWE Channel (DStv 128), and YouTube.

Apart from evaluating consumer products and brands, the survey also recognises youth perception of the personal brands of sports and entertainment celebrities.

For many years, DJ Black Coffee and comedian Trevor Noah dominated the Coolest Local DJ and Coolest Local Male Celebrity categories respectively. However, 2020 saw new category winners announced: Kabza da Small (Coolest Local DJ) and Nasty C (Coolest Local Male Celebrity). For the second year running, Bonang Matheba took the crown as Coolest Online Influencer. Sho Madjozi was recognised as Coolest Local Female Celebrity. The 2019 Rugby World Cup-winning captain, Siya Kolisi, is this year’s Coolest Local Sportsperson.

Sunday Times Gen Next is presented in association with Arena Events, Yellowwood, and Shell. Other partners of the Sunday Times Gen Next digital series of events include Mall of Africa, Proudly South Africa, and The Financial Mail Redzone.

The polling results and analyses across all categories will be published in a supplement accompanying the Sunday Times on 23 August 2020

Below are the rankings in the 2020 Sunday Times Gen Next survey.

Coolest Advertising Medium 2020Coolest Local DJ (radio or club) 2020
1Facebook1Kabza De Small
2YouTube2Black Coffee
3Instagram3DJ Zinhle
4Television4DJ Maphorisa
5Twitter5DJ Tira
Coolest Banks 2020Coolest Local Entertainment Places 2020
1Capitec Bank1Gold Reef City
2FNB2Sun City
3Standard Bank3uShaka Marine World
4Absa4Nu Metro
5Nedbank5The National Zoo
Birthday Wishlist 2020Coolest Local Female Celebrities 2020
1Smartphone1Sho Madjozi
2Money2DJ Zinhle
3Car3Lady Zamar
4Laptop4Boity Thulo
5Cake5Minnie Dlamini
Coolest Brand Overall 2020Coolest Local Male Celebrities 2020
1Nike1Nasty C
2Apple2Trevor Noah
3Samsung3Kabza De Small
4BMW4Cassper Nyovest
Coolest Brand Slogans 2020Coolest Local Sportsperson 2020
1Just Do It (Nike)1Siya Kolisi
2I’m Lovin’ It (McDonald’s)2Thembinkosi Lorch
3So Good (KFC)3Percy Tau
4All In (adidas)4Simphiwe Tshabalala
5Off the Wall (Vans)5AB de Villiers
Coolest Breakfast Cereals 2020Coolest Make-Up Brands 2020
1Kellogg’s Corn Flakes1Avon
2Nestlé MILO2Revlon
3Jungle Oats3POND’S
4Kellogg’s Coco Pops4L’Oréal
Coolest Campaign Targeted at Youth 2020Coolest Male Deodorants 2020
1Speak Out1NIVEA Men
3Soul Buddyz3English Blazer
4Soul City4AXE
5Save the Rhino5adidas
Coolest Cartoon Shows 2020Coolest Mobile Game 2020
1Mr. Bean1FIFA Mobile
2The Regular Show2Subway Surfers
3Tom and Jerry3Candy Crush Saga
4Family Guy4Minecraft
5Teen Titans5Fortnite
Coolest Cellphones 2020Coolest Motor Vehicles 2020
1Apple iPhone1Mercedes-Benz
4Hisense4Range Rover
Coolest Chewing Gum 2020Coolest Music Store/website/streaming 2020
2Orbit2iTunes/Apple Music
3Mentos3Google Play Store
5Infinity (Stimorol)5MP3 Juices
Coolest Chocolates 2020Coolest Online Fashion store/app 2020
2Cadbury Dairy Milk2Mr Price
3Ferrero Rocher3Zara
4KitKat4H & M
5Lunch Bar5Superbalist
Coolest Clothing Brands 2020Coolest Online Influencer 2020
1Nike1Bonang Matheba
3Redbat3Kim Kardashian
5FILA5Mihlali Ndamase
Coolest Clothing Stores 2020Coolest Petrol Stations 2020
2Mr Price2Total
Coolest Cold Drinks 2020Coolest Radio Stations 2020
1Coca-Cola1Metro FM
2Fanta2Ukhozi FM
3Appletiser3Jozi FM
4Sprite4Lesedi FM
5Sparletta Creme Soda5947 (Highveld)
Coolest Colleges 2020Coolest Shoe/Footwear Brands 2020
1College of Cape Town1Nike
2Rosebank College2adidas
3Varsity College3FILA
4Damelin College4Jordan
5South West Gauteng College5Vans
Coolest Community Programmes 2020Coolest Shopping Malls 2020
1Add Hope (KFC)1Mall of Africa
2Khumbul’ekhaya2Gateway Theatre of Shopping
3Childline3Sandton City
4Save the Rhino4Canal Walk
5Speak Out5Mall of the South
Coolest Company to work for 2020Coolest Skincare Products 2020
Coolest Computer Brands 2020Coolest Snacks 2020
1Apple Mac1Doritos
3Hisense3Simba Chips
Coolest Console/Computer Games 2020Soap Bars 2020
2Grand Theft Auto (GTA)2Protex
3Need for Speed3Dettol
4Subway Surfers4NIVEA
5Candy Crush Saga5Lux
Coolest Dairy Drinks 2020Coolest Social Media Platforms 2020
1Nestlé Hot Chocolate1WhatsApp
3UltraMel Custard3Facebook
4MILO4Tik Tok
5Yogi Sip5YouTube
Coolest Eat Out Places 2020Coolest Specialist Health, Beauty, & Accessory Stores 2020
4Mugg & Bean4Edgars
Coolest Energy Products 2020Coolest Spread/Sauce 2020
1Red Bull Energy Drink1Nutella
3Monster Energy Drink3Nando’s Sauces
4Dragon Energy Drink4ALL GOLD Tomato Sauce
5Energade5Melrose Cheese Spread
Entertainment Channel 2020Coolest Stationery Store 2020
1WWE Channel (DStv 128)1Game
2Cartoon Network (DStv 301)2CNA
3Disney Channel (Dstv 303)3Checkers
4MTV Base (DStv 322)4Shoprite
5Mzansi Magic (DStv 161)5Pick n Pay
Coolest Fast Food Places 2020Coolest Sweets 2020
1McDonald’s1Pin Pop
2KFC2Jelly Tots
3Burger King3Smarties
Coolest Female Deodorants 2020Coolest Telecomms Providers 2020
1Playgirl1Telkom/Telkom Mobile
4Dove4Cell C
Feminine Hygiene Products 2020Coolest Tinned Food 2020
2Kotex2Lucky Star
3Stayfree3ALL GOLD
5GynaGuard5Bull Brand
Coolest Food Delivery App 2020Coolest Toothpaste 2020
1Mr D Food1Colgate
2Uber Eats2Aquafresh
3Eat 243Sensodyne
Coolest Gaming Console 2020
1PlayStation 4 ProCoolest TV Channels 2020
2Xbox One X1Cartoon Network (DStv 301)
3Xbox 360 E2Mzansi Magic (DStv 161)
4PSP3TRACE Urban (DStv 325)
5Nintendo 3DS XL4M-Net Movies All Stars (DStv 111)
5Disney Channel (DStv 303)
Coolest Grocery Stores 2020
1Woolworths FoodCoolest TV Music Channels 2020
2Pick n Pay1Channel O (DStv 320)
3Checkers2TRACE Urban (DStv 325)
4Food Lovers Market3MTV Base (DStv 322)
5Spar4TRACE Africa (DStv 326)
5MTV (DStv 130)
Coolest Haircare Products 2020
1Dark and LovelyCoolest TV Programmes/Series 2020
4Sofn’free3The Big Bang Theory
5Easy Waves4Kulfi The Singing Star
Coolest Hotel Groups 2020
1Protea HotelsCoolest TV Soaps 2020
2Sun International1Uzalo
3Hilton Hotels & Resorts2The Queen
4City Lodge / Town Lodge / Road Lodge3Empire
5Tsogo Sun47de Laan
Coolest Ice Cream 2020
1MagnumCoolest TV/streaming/content channels/platforms 2020
3Woolworths Tin Roof2YouTube
4Nestlé BAR.ONE3Netflix
5Polar Ice Cream4Showmax
I can’t live without…2020
1FamilyCoolest Toy Store 2020
2God1Toys R Us
4Music3The Crazy Store
5Toy Kingdom
Coolest Job 2020
1DoctorCoolest Universities 2020
2Engineer1University of Cape Town (UCT)
3Lawyer2University of Johannesburg (UJ)
5Soccer Player4University of Witwatersrand (WITS)
5University of KwaZulu-Natal (UKZN)
Coolest Kids TV Channels 2020
1Cartoon Network (DStv 301)Coolest Yoghurt 2020
2Disney Channel (DStv 303)1Parmalat
3Nickelodeon (DStv 305)2Danone NutriDay
4Boomerang (DStv 302)3Clover Classic
5Disney XD (DStv 304)4Woolworths Brand
5Yogi Sip