Collaboration between media and brands truly took off in 2020 when the Covid-19 pandemic forced everyone to re-think – and to some degree – reinvent their marketing approach. It became critical for survival and delivering impact.
However, as we look towards a post-Covid future, has the urgency for partnerships faded as brands choose to consolidate or expand their offerings on their own once again?
Join the Future of Media as we examine what the collaborative marketing space has looked like since 2020, and how to expect business models to evolve further in 2022.
Joe Public Media
Global Strategy Partner
AMA Media Agency
Co-founder and Strategic Head
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