South Africa has a tourist product of unequalled diversity that few other countries can match. The tourism sector in South Africa is a key driver of the economy and contributed 3.7% to GDP in 2019. Most businesses in the tourism sector are micro, small and medium sized enterprises (SMMEs) that contribute to local economies and provide more than one million jobs, in particular lower skilled entry level positions which are critical for the country’s future.
Yet SMMEs in the tourism sector face a myriad of hazards on an almost daily basis. Weak and failing public utilities, social unrest and crime (and increasingly cybercrime), exchange rate concerns, political disruption and COVID 19 restrictions pose critical challenges to business continuity. The pandemic in particular has made the business case (in every sector) for a much greater emphasis on business resilience.
Join Francis Herd (moderator), Joni Musabayana (Country Director | International Labour Organization), Themba Khumalo (Acting CEO & Chief Marketing Officer | SA Tourism), Phakamile Hlazo | CEO | Zulu Nomad, David Frost | CEO | SATSA and Mandisa Magwaxaza | Co-Vice Chairpaerson | SATSA as they discuss how South Africa’s potential as a tourism destination can be fully realised. Among other questions, the event will explore: (1) the most pressing resilience challenges that SMMEs in South Africa’s tourism sector are currently facing, (2) the role that business membership organizations and the public sector can play in promoting resilience across the sector, and (3) how business resilience can be leveraged as a comparative brand for tourism in South Africa.
International Labour Organization
Acting CEO & Chief Marketing Officer
Want to let your colleagues or business associates know?
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.