The Future of Media

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Fighting through the fog – consumer attention as a scarce commodity
5 May 2021
10h00

‘Attention is a resource—a person has only so much of it’ – Matthew Crawford

It’s been said that a brand is the sum total of a person’s interactions with it. But with consumer habits changing constantly, the industry has been forced to throw out preconceived ideas about getting consumers to engage with a brand on their terms.

So how does a brand build, boost and bag the attention of an audience in today’s world?

Attention economics is not a new concept. But if we apply the learnings or the recent past, this notion gains new meaning and can help us understand how best to buy, steal and direct the attention of the masses and the individuals within them.

Stay focused as we discuss everything you need to know about human attention as a scarce commodity and how to earn it in an age flooded by brands vying for the same eyes, minds and hearts.

Siya Sangweni

Moderator

Isla Prentis

Intelligence Lead

Tirisano Consulting, within The MediaShop

Danny Druion

Creative Director

Wunderman Thompson Digital

Deborah Schepers

Chief Strategy Officer

Primedia

Neuromarketing: delving deep into the subconscious
24 June 2021
10h00

Now more than ever, the world demands that brands use their power to meaningfully impact a relevant narrative instead of just punt their products.

Predicting the human response to advertising is a super-power for which many marketers would sell their limbs. The ability to tap into the consumer psyche – to shape preferences and influence decision-making – is both an art and a science. When we intentionally focus on societal and cultural cues that shape behaviour, deploying campaigns that resonate becomes significantly more achievable.

It’s time for a different way of thinking about how people engage with media, each other and the world around them. As an industry, we need to listen first to better understand what to do next.

Take on the challenge of realising corporate citizenship and engage with experts who have actively taken a role in ensuring the consumer is heard loud and clear within their businesses.

Predicting the Unpredictable
This event took place on 24 February 2021

‘Decide what you’re going to do next, and then do it. Make good decisions about what’s next and you thrive’ – Seth Godin

At a time of volatility, it is harder than ever for brands to preempt what time holds in store. Surefooted planning is not an option, so making change a habit must become one.

The only campaigns that fail are the ones that are not open to pivots and adaptation. How might the industry create a balance between rapid campaign adjustments and longer-term brand equity?

Have 2020’s lessons really made us more agile?

What tools and tactics are proven to make change faster, simpler and more positive?

How do we cultivate a workplace culture dynamism and agility, in both how they are lead and how they operate?

Join us as we gain insight into practical ideas that agencies, brands and media owners are using to secure their place in the future.

Siya Sangweni

Brand Manager

CliffCentral.com

Justine Cullinan

GM Brand & Strategy

Nando’s

Lorraine Landon

Specialist Lead, SSA

Google

Eben Gewers

Head of Advertising Sales and Trade Marketing

Arena Holdings

Natalie Katz

Senior Strategic Planner

VMYL&R

Alternative digital revenue models for the SA media industry
This event took place on 17 March 2021

Times are changing. People are changing. And revenue models of media owners, brands and media agencies need to evolve and change right along with them.

It’s not yet clear how the coronavirus pandemic will affect payments and revenue, but one certain thing is that pockets have been unanimously impacted, creating tough consumer decisions about where spending happens.

Media owners – particularly publishers – have never had more at stake, as print revenues have dropped, the pressure to swivel towards online revenue builds.

With publishers launching voluntary support models, the growth of subscriber-only news and more paywalls being established across SA media, what alternative digital revenue models can we look to as avenues for growth?

Join us as we take a look at how the evolution of digital revenue models can be a powerful ally for the future of media in SA.

Siya Sangweni

Moderator

Jorja Wilkins

Marketing & Marketing Services Executive

Primedia Outdoor

Riaan Wolmarans

Head of Digital: Media

Arena Holdings

Styli Charalambous

Publisher & CEO

Daily Maverick

Vincent Peyrègne

CEO

The World Association of News Publishers (WAN-IFRA)

Is realising corporate citizenship the key to success in the future of media?
This event took place on 7 April 2021

Now more than ever, the world demands that brands use their power to meaningfully impact a relevant narrative instead of just punt their products.

Predicting the human response to advertising is a super-power for which many marketers would sell their limbs. The ability to tap into the consumer psyche – to shape preferences and influence decision-making – is both an art and a science. When we intentionally focus on societal and cultural cues that shape beahviour, deploying campaigns that resonate becomes significantly more achievable.

It’s time for a different way of thinking about how people engage with media, each other and the world around them. As an industry, we need to listen first to better understand what to do next.

Take on the challenge of realising corporate citizenship and engage with experts who have actively taken a role in ensuring the consumer is heard loud and clear within their businesses.

Siya Sangweni

Moderator

Jeanine Rainier

General Manager

TILT

Lyndon Barends

Group Strategy & Sales

Arena Holdings

Hennie Myburgh

Programme Manager

Jacaranda FM

Thami Majola

Executive Head: Brand and Communications

Vodacom

Natalie Botha

Director of Creative Development

Kantar

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