The Future of Media

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In-Home Sampling: Connecting Brands to Consumers during Covid
27 October 2021

Many multinationals use a sampling strategy to win market share. In the pandemic, consumers have minimised time in-store and increased online shopping. Consumers now prefer discovering new brands in the safety of their homes. Introducing!SA is an omni-channel network that connects brands to consumers, providing a safe in-home sampling solution.

Aqsa Qureshi

Digital Channel Strategy Manager


Dejane’ Poil

Head of Retail, Marketing & Innovation


Jacqui Hansen

Research Strategist


Siya Sangweni


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