The cross-line of culture and brand communications

29 April 2021
09h00 – 10h00

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More than ever, brands are weighing in on trending topics and chasing “social currency”, but in 2021, is this a choice or a given? In our next live Financial Mail Redzone digital discussion, we look at how modern-day culture drives brand communications and the demand on agencies and brands to connect to culture if they want to engage meaningfully with their consumers.

On Thursday, 29 April at 09h00, join TILT’s Chief Creative Officer Arye Kellman, Executive: Smart Home and Content at Telkom, Wanda Mkhize, Head of Marketing at Tyme Bank, Linda Appie, Head of Digital & Content at Wavemaker SA, Shaun Frazao and Head: Brand marketing at Momentum, Charlotte Nsubuga-Mukasa, as they empower you with new insights to propel your brand’s ascension into the 2021 zeitgeist

Arye Kellman

Chief Creative Officer

TILT

Wanda Mkhize

Executive: Smart Home and Content

Telkom

Linda Appie

Head of Marketing

Tyme Bank

Shaun Frazao

Head of Digital & Content

Wavemaker SA

Charlotte Nsubuga-Mukasa

Head: Brand Marketing

Momentum

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