Prioritising Safety Over Right to Privacy

13 May 2021
09h00 – 10h00

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Prioritising safety over right to privacy

Join the next instalment of the Sunday Times GenNext online webinar series in partnership with Yellowwood and Gautrain we look at the new reality, where digital marketing dominates most strategies, and why trying new marketing tactics is imperative for success in order to keep up with the fast changing trends.

However, its important to remember that not every marketing trend is a one-size-fits-all solution for a brand and with the POPI Act standing strong; marketers need to be more creative about reaching the youth audience.

In this discussion you will get expert advice on what brands should prioritise as well as the optimal digital marketing channels that are driving conversions without compromising the integrity of the youth.

Rianette Leibowitz

Digital Parenting Author & Speaker

Founder of SaveTNet Cyber Safety and Accredited Public Relations Professional (APR)

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Paul Esterhuizen

Chief Executive Officer

Safer Internet SA

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Mayke Huijbregts

Chief of Child Protection

UNICEF

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Sphelele Mjadu

Senior Public Relations Manager

Unilever

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