The Financial Mail Redzone in discussion with…

7 July 2020
09h00

How the Fast Food Industry Came Together to Feed Parts of South Africa

During lockdown, South African Fast Food chains where shut down for 5 weeks with no access to any income. However, during this time some Fast Food chains put aside their competitive minds and started to work together with Joint Aid Management (JAM) to feed hungry South Africans. Nando’s, McDonald’s and KFC were “firing it up”, getting streetwise and feeding those in need. For now, “we’re all lovin’ it” and made use of the hashtag #StreetwisePERIPERIMcBurger to promote their partnership.

With the lockdown slowly easing and with the Fast Food chains returning to some sense of normality, will it be possible for these brands to continue working together or will the competitive streak come back?

Arye Kellman

CCO

Tilt

Ntombizamasala Hlophe

Strategy Director

Yellowwood

Greg Solomon

CEO

McDonald’s SA

Suhayl Limbada

Marketing Director

KFC SA

Doug Place

CMO

Nando’s SA

Want to let your friends or family know?

Submit your details to register and get reminders closer to the start of the live digitized event.
Would you like to receive information and updates from Arena Events and its partners?
Sponsor or Create an Online Event in South Africa