Gut instinct versus data – where’s the balance?

June 29 2022 | 10.00am-11.00am

Submit your details to register and get reminders closer to the start of the live online event.
Would you like to receive information and updates from Arena Events and the event partners?

Analysis of data provides an objective, numbers-based tool to inform brands about consumer behaviour and preferences.

However, gut-feel and a level of human experience can bring a more personal/ uniquely human element of empathy into the marketing mix – something numbers often can’t provide.

How should brands create concepts that earn consumer’s attention while respecting their privacy? And should we be training up and coming marketers to love what they do and use their gut instead of purely data? Or vice-versa?

Join the Future of Media as we debate how much weight data versus gut-feel should carry in building outstanding brand marketing campaigns and how to apply owned data in a way that is creative, strategically effective, and legally sound.

    Want to let your colleagues or business associates know?