Strategic turnaround of South African Airways: What can we expect next?
On 23 September 2021, SAA will once again take to the skies within what is now a fundamentally changed domestic market. Following more than a year of uncertainty, Thomas Kgokolo was appointed the interim CEO of SAA in April this year, to oversee the national air carrier’s transition from business rescue to market re-entry. The imminent conclusion of a share purchase agreement between the department of public enterprises and Black-owned equity partner, the Takatso Consortium, will see a 51% private sector stake in the airline, along with government’s 49% interest.
Chairman of SAA’s Board, John Lamola, has said that the airline is restarting with a “formidable business case”, which has sought to identify and address key financial and operational challenges.
The question is what can we expect from the Strategic turnaround of South Africa Airways?
What have been the contributing factors of SAA’s turnaround strategy?
How are the significant challenges – from financial, to human resources and marketing – being addressed, and can these solutions sustain the new-look airline into the future?
Furthermore, what has framed the strategic decision in the selection of its new airline routes and what factors will determine future expansion?
Join Joanne Joseph: Broadcast Journalist at the next Business Day Dialogues LIVE in partnership with UNISA School of Business Leadership with Thomas Kgokolo CA(SA): Interim CEO; SAA, Andile Nobatyi: Acting Academic Director; Unisa SBL, Lerato Nkosi: Senior Lecturer (Economics); Unisa SBL and Prof. Pumela Msweli: Executive Dean and CEO; Unisa SBL as we take a deep dive into the new South African Airways turnaround strategy.
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