With the pandemic throwing a spanner in the works for 2020’s brand communication strategies and with the world seeing a huge shift in consumer behavior. Brands have had to get creative in the way they reach and stand out to the youth.
While story telling is not new, authentic and valuable story telling have become more and more rare.
In order to appeal to the youth, brands need to create, motivate and inspire the youth through meaningful, authentic campaigns.
Join us as we take you though some “stand out campaigns” as voted for by South Africa’s youth, help redefine meaningful storytelling and help you get ready for the future of marketing in a hyper-fragmented media landscape.