In South Africa, safety is both a reality and a feeling. More than 70% of South Africans feel unsafe most of the time. As a result, one in four people suffer from anxiety and depression. More than ever, South Africans need a sense of certainty during unprecedented times.
Human behaviour is seldom rational – people are strongly driven by emotions. Our response to a person, place or situation is often as much about our emotional state as our rational one – sometimes even more so. Perception is indeed often reality, which is why it’s so important to acknowledge and understand human behaviour and creates solutions that accommodate it and help South Africans feel safe. Only then does concern convert into confidence. It is when this change flows, that momentum truly grows.
Watch the Business Day Dialogues, in partnership with Momentum Insure digital discussion, as we unpack the ‘Science of Safety’ to empower South Africans to move forward with confidence on their success journey.
Alishia Seckam – moderator
Brand Pretorius – CEO, Momentum Insure
Londiwe Buthelezi – financial journalist
Bradley R. Daniels – clinical psychologist
Watch the re-broadcast of the discussion on Business Day TV on DStv channel 412 on:
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