The coronavirus pandemic swiftly and decisively pushed businesses into changing the way they operate. Almost overnight, they had to pivot from one way of doing things, to finding solutions and innovations for a vast range of issues brought about by lockdown.
From television to advertising to film and video production, from OOH to creative agencies to media agencies and sales teams, the media and entertainment sector sprang into action.
In this debut episode of The Media Lounge, companies tell their stories on how they pivoted to operating in a constantly moving environment. What were the successes, the challenges and the pitfalls, and how will this impact on their future operations? Have they changed the way they work forever?