Consumption habits are changing at a rapid pace as consumers re-evaluate their relationships and perceptions of brands. The Covid-19 lockdown has undoubtedly shifted sentiments, with the economic downturn influencing everyday spend. Consumers are basing purchasing decisions on affordability, and true needs vs wants – a necessary step for financial prudence. How are brands and advertisers going to respond to these changes in consumer attitude? If digital is the silver-bullet for driving messages of influence, how effective will it be in an economy crippled by inequality?
Join Bongani Chinkanda, Founder of Diaries of a Salesman in conversation with Sean Donovan, President of TBWAAsia and Andrea Quaye.