Yes, content remains king. But every king needs to adapt to answer the mood of the people. Content now needs to be shaped and moulded to provide a deeply loyal connection between a brand and its customers. Increasingly, consumers invest in brands that place them at the centre of everything – that are doggedly client-centric. But how should you tailor and apply content to deliver an effective campaign?

We’ll take a look at where content and culture intersect through content creation, and how they should interweave to deliver an effective brand experience.