Johannesburg, 9 September 2021Nike has maintained its perennial popularity with SA’s youth, claiming an 8th consecutive Overall Coolest Brand award, while also bagging the Coolest Clothing Brand and Coolest Footwear Brand awards at the 17th Sunday Times GenNext Awards. Apple placed overall second, while luxury brand Louis Vuitton moved into overall third spot from its 9th place position in 2020.

The winners across 61 categories of the Sunday Times GenNext survey, conducted by Yellowwood, were announced during a live-streamed online celebration on 9 September 2021.

The Sunday Times GenNext survey remains the leading barometer of what South Africa’s youth find on-trend and aspirational, and delivers insights that are valued by brand management, advertising, and marketing professionals. The 2021 survey polled more than 6,000 young people aged 8-13 years (Tweens), 14 to 18 years (Teens), 18 to 24 years (Young Adults), and 25 to 30 years (Young Professionals).

Eben Gewers, Head of Sales at Arena Events – which owns Sunday Times GenNext – believes the survey continues to deliver value, particularly during the economic uncertainty brought about by the Covid-pandemic. “It’s been a challenging 18 months to say the least, so having knowledge of shifts in youth attitude to products and brands – at a time when many families are economically stretched – is vital for marketers in shaping their future strategies.”

Refilwe Malukeke, MD of Yellowwood, which conducts the Sunday Times GenNext survey, says the behavioural portion of the 2021 research highlights three levers that brands can use to build trust with young people and ultimately drive consideration and preference: accessibility, authenticity and community.

“In addition to availability, brands can make themselves accessible by showing up in spaces where young people are in a relevant way. They can achieve authenticity by being consistent in everything they do, and finally consider the kind of positive impact they can have on communities or tribes that matter to young people,” says Maluleke.

This year also saw the introduction of new categories reflecting rapid innovation and consumer technology adoption: Coolest Online Store (winner: Takealot.com) , Coolest Technology Brand (winner: Samsung) , Coolest Digital Learning Platform (winner: YouTube), and Coolest Fitness Device (winner: Apple Watch).  For the first time, young people over 18 years of age were polled on their preference for alcohol brands – amongst this cohort, Savannah Cider was the most popular alcoholic beverage.

In addition to polling consumer brand preference, the survey also polls youth on the personal brands of celebrities, entertainers and sportspeople. World Cup-winning Springbok Rugby Captain Siya Kolisi was named Coolest Local Sportsperson, DJ Kabza de Small was voted as the Coolest Local Club DJ, while Cassper Nyovest was awarded as the Coolest Online Influencer, and the Coolest Local Celeb of 2021.

MetroFM once again triumphed as the Coolest Radio Station, with The Queen being the Coolest Local TV Programme.

Sunday Times GenNext is presented in association with headline partners Yellowwood and Gautrain, and corporate partners Proudly South African and CliffCentral. The Sunday Times GenNext Awards event and webinar series is managed by Arena Events. Past webinars can be viewed here

The Sunday Times GenNext supplement will be published in the Sunday Times on 12 September 2021.

Q1 Coolest Banks 2021
1Capitec Bank
2FNB
3Standard Bank
4Nedbank
5Absa
6Tyme Bank
7Discovery Bank
8African Bank
9Old Mutual
10
Q2 Coolest Cellphones 2021
1Samsung
2iPhone
3Huawei
4HiSense
5Nokia
6Sony
7Mobicel
8LG
9Blackberry
10Xiaomi
Q3 Coolest Clothing Stores 2021
1Mr. Price / MRP
2Sportscene
3Markham
4H&M
5Woolworths
6Total Sports
7Cotton On
8Truworths / LTD
9Identity / ID
10The Fix
Q4 Coolest Domestic Airlines 2021
1SAA / South African Airways
2Mango
3SA Express
4British Airways / BA
5Fly Safair
6Kulula Airlines
7Airlink
8Lift
9Federal Air
10Other
Q6 Coolest Clothing Brands 2021
1Nike
2Adidas
3Gucci
4Louis Vuitton / LV
5Redbat
6Puma
7Zara
8Relay
9Vans
10Levis
Q8 Coolest Hotels 2021 – NEW
1Sun City Hotel
2Protea Hotel
3Blue Waters Hotel
4Sun International
5City Lodge
6Hilton Hotel
7Tsogo Sun
8Southern Sun Hotel
Q10 Coolest Shopping Malls 2021
1Mall of Africa
2Sandton City Mall
3Gateway Mall
4V & A Waterfront Mall
5Canal Walk
6Menlyn Mall
7Pavillion Mall
8Cape Gate Mall
9Maponya Mall
10Eastgate Mall
Q11 Coolest Online Store 2021 – NEW
1Takealot
2Mr. Price / MRP
3Amazon
4Superbalist
5Zara
6SHEIN
7Wish
8eBay
9Gumtree
10AliExpress
Q12 Coolest Companies to work for 2021
1Mercedes
2Apple
3BMW
4Nike
5Samsung
6Department of Health / DOH
7Google / Chrome
8Transnet
9Coca Cola
10Telkom
Q14 Coolest Telecomms Providers 2021
1Telkom
2MTN
3Vodacom
4Rain
5Cell C
6Mweb
7Awesim Telecoms
8VOX Telecoms
9Huge Telecoms
10Liquid Telecoms
Q15 Coolest Tinned Food 2021
1Woolworths
2Koo
3Lucky Star
4All Gold
5Pick n Pay No Name
6Shoprite / Ritebrand
7Rhodes
8Bull Brand
9Heinz
10Glenryk
Q16 Coolest Public Transport Brand 2021 – NEW
1Uber
2Bolt
3Taxi
4Gautrain
5City to City
6Greyhound
7Train
8InterCape
9Golden Arrow
10Rea Vaya
Q17 Coolest Motor Vehicles 2021
1Mercedes Benz
2BMW
3Lamborghini
4Ferrari
5Range Rover
6Audi
7VW / Volkswagen
8Porsche
9Jeep
10Toyota
Q18 Coolest Stationery Store 2021
1CNA
2Game
3Makro
4Shoprite
5PNA
6Pick n’ Pay
7Checkers
8Crazy Store
9Waltons
10Spar
Q19 Coolest Petrol Stations 2021
1Engen
2Shell
3Caltex
4Sasol
5Total
6BP
7Puma
8Viva
9Global
10Q4 Fuel
Q20 Coolest Local Entertainment Places 2021
1Sun City
2Kruger National Park
3Gold Reef City
4Ushaka Marine World
5Table Mountain
6Cinema / Movies
7The National Zoo
8Robben Island
9V & A Waterfront
10Sun Coast
Q21 Coolest Console/Computer Games 2021
1FIFA
2Grand Theft Auto / GTA
3Need for Speed
4Call of Duty / COD
5Minecraft
6Spiderman
7God of War
8Fortnite
9Pacman
10Assassins Creed
Q23 Coolest Technology Brand 2021 – NEW
1Samsung
2Apple
3Huawei
4Google
5Microsoft
6Hisense
7LG
8Sony
9Lenovo
10HP
Q24 Coolest Weekly Newspapers 2021
1Sunday Times
2Sunday Sun
3Rising Sun
4City Press Newspaper
5Soccer Laduma Newspaper
6Mail & Guardian
7George Herald
8Rapport Newspaper
9Sunday Tribune
10Witbank News
Q25 Coolest Ice-Creams 2021
1Magnum Ice Cream
2McDonalds Ice Cream
3Woolworths Tin Roof Ice Cream
4Oreo Ice Cream
5KFC Ice Cream
6Milky Lane Ice Cream
7Nestle Ice Cream (Bar One / Rolo / King Kone /

Milky Bar)

8Cadbury Ice Cream (Crunchie)
9Dairymaid (Farmhouse / Country Fresh) Ice

Cream

10Haagen-Dazs
Q26 Coolest Campaign Targeted at Youth 2021
1Nike Campaign
2Love Life Campaign
3GBV / Gender Based Violence C
4Speak Out
5Save the Rhino
6Soul Buddy Campaign
7Spotify Youth Campaign
8NYDA / National Youth Develop
9Harambee Youth Development Ca
10Lets Stop HIV Campaign
Q27 Coolest TV Channels 2021
1Nickelodeon (305)
2Cartoon Network / CN (301)
3Mzansi Magic (161)
4Channel O (320)
5Disney Channel (303)
6M-Net (101)
7Moja Love (157)
8MTV Base (322)
9MTV (130)
10TLC Entertainment (135)
Q29 Coolest Local TV Programmes/series 2021 – NEW
1The Queen
2Gomora
3Uzalo
4The River
5Durban Gen
67de Laan
7Skeem Saam
8Scandal
9Generations
10iSibaya
Q31 Coolest Cartoon Shows 2021
1Regular Show
2Mr. Bean
3Tom & Jerry
4Dragonball Z (DBZ)
5Teen Titans
6Family Guy
7Spongebob Square Pants
8Power Rangers
9Sofia The First
10Masha and the Bear
Q33 Coolest Kids TV Channels 2021
1Cartoon Network (301)
2Nickelodeon (305)
3Disney (303)
4Boomerang (302)
5Disney Junior (309)
6Disney XD (304)
7NickToons (308)
8eToonz (311)
9JimJam (310)
10Cbeebies (306)
Q34 Coolest Advertising Medium 2021
1TikTok
2Instagram
3YouTube
4Facebook
5Television
6Twitter
7Radio
8Internet / Websites
9Billboards / Electronic Billboard
Q35 Coolest Music Store/website/streaming 2021
1Spotify
2YouTube Music
3Mp3 Juices
4Fakaza Music
5Google Play Music
6Apple iTunes / Apple Music
7Joox
8Tubidy
9Musica
10Soundcloud
Q36 Coolest Radio Stations 2021
1Metro FM
2Umhlobo Wenene
3Ukhozi FM
45FM
5Jacaranda
6East Coast Radio / ECR
7Lesedi FM
8Radio 2000
9YFM
10Jozi FM
Q38 Coolest Breakfast Cereals 2021
1Kellogg’s Corn Flakes
2Kellogg’s Coco Pops
3Jungle Oats
4Weet-Bix
5Future Life
6Milo
7Kellogg’s All Bran
8Bar-One
9Kellogg’s Rice Krispies
10Nutrific
Q41 Coolest Grocery Stores 2021
1Woolworths
2Pick n’ Pay
3Checkers
4Shoprite
5Spar
6Food Lovers Market
7Game
8Makro
9Boxer
10Cambridge Food
Q42 Coolest Fast Food Places 2021
1McDonalds
2Debonairs Pizza
3KFC
4Spur
5Steers
6Nandos
7Burger King
8Chicken Licken
9Wimpy
10Hungry Lion
Q43 Coolest Restaurants 2021
1McDonalds
2RocoMamas
3Mugg & Bean
4Spur Steak Ranch
5Debonairs Pizza
6Steers
7Ocean Basket
8Nandos
9KFC
10Wimpy
Q44 Coolest Energy Products 2021
1Red Bull
2Powerade
3Monster
4Energade
5Dragon
6Score
7Reboost
8Power Play
9Switch
10Mofaya
Q45 Coolest Snacks 2021
1Doritos
2Lays
3Pringles
4Simba
5Oreos
6Nik Naks
7Go Slow
8Fritos
9Stylos
10Bigga Naks
Q46 Coolest Cold Drinks 2021
1Coca Cola
2Fanta
3Sprite
4Appletizer
5Lemon Twist
6Stoney
7Iron Brew
8Sparletta Creme Soda
9Pepsi
10Twizza
Q47 Coolest Universities 2021
1University of Cape Town / UCT
2University of Johannesburg /
3WITS University
4UNISA
5University of Pretoria / UP /
6University of KwaZulu Natal /
7Durban University of Technolo
8University of Western Cape /
9University of Stellenbosch /
10Tshwane University of Technol
Q48 Coolest Sweets 2021
1Maynards
2Pinpop
3Smarties
4Beacon Jelly Tots
5Yoguetta
6Big Bomb
7Amajoya
8Halls
9Smoothies
10Pengo
Q49 Coolest Chocolates 2021
1Lindt
2Cadbury Dairy Milk
3KitKat
4Lunch Bar
5Ferrero Rocher
6Aero
7Nestle Bar One
8PS
95 Star
10Cadbury Bubbly
Q50 Coolest TV/streaming/content channels/platforms 2021
1Netflix
2YouTube
3Tik-Tok
4DSTV
5Showmax
6Facebook
7SABC
8ETV
9Google TV
10Amazon Prime
Q51 Coolest Online Influencer 2021
1Cassper Nyovest
2Bonang Matheba / Queen B
3Somizi Mhlongo / Somgaga
4AKA / KiernanJarry Forbes
5Pearl Thusi
6James Charles
7Boitumelo / Boity Thulo
8Thulasizwe Siphiwe Dambuza (Lasizwe)
9Xhosanostra Skills
10Faith Nketsi / Twerk Queen
Q53 Coolest Gaming Console 2021
1Playstation Consoles
2Xbox Consoles
3Computer / Laptop
4Cellphone
5PSP / Ps Vita
6Nintendo Switch
7Nintendo Consoles
8Sega
Q54 Coolest Male Deodorants 2021
1Nivea
2Playboy
3English Blazer
4Axe
5Adidas
6Shield
7Dove
8Brut
9Old Spice
10Shower to Shower
Q55 Coolest Female Deodrants 2021
1PlayGirl
2Nivea
3Dove
4Shield
5Avon
6Yardley
7Shower to Shower
8Revlon
9Adidas
10Mum
Q57 Coolest Feminine Hygiene Products 2021
1Always
2Kotex
3Stayfree
4Lil-Lets
5Avon Feminine
6Gyna Guard
7Tampax
8LOLA Cleansing Wipes
9Libresse
10Femagene
Q58 Coolest Specialist Health Stores 2021
1Clicks
2Dischem
3Avon
4Woolworths
5Game
6Edgars
7Foschini
8The Body Shop
9Beauty Zone
10Signature
Q59 Coolest Make-Up Brands 2021
1Avon
2Revlon
3M.A.C
4Inuka
5L’Oreal Base
6Signature
7Black Opal
8Maybeline
9Yardley
10Fenty Beauty
Q60 Coolest Social Media Platforms 2021
1Whatsapp
2TikTok
3Instagram
4Facebook
5YouTube
6Snapchat
7Twitter
8Pinterest
9Moya
10Telegram
Q61 Coolest Soap Bars 2021
1Dove
2Protex
3Lifebuoy
4Dettol
5Nivea
6Lux
7Sunlight
8Johnson & Johnson
9Gentle Magic
10Securex
Q62 Coolest Haircare Products 2021
1Dark & Lovely
2Soft n’ Free
3Dove
4Easy Waves
5Revlon
6Tresemme
7Head & Shoulders
8Organics
9Aunt Jackie’s
10Pantene
Q63 Coolest Spreads 2021 – NEW
1Nutella
2Rama
3Black Cat Peanut Butter
4Melrose
5Yum Yum Peanut Butter
6Stork
7Flora
8Sunshine D
9Marmite
10Rondo
Q64 Coolest Mobile Game 2021
1Subway Surfers
2Fifa
3Grand Theft Auto / GTA
4Candy Crush
5Need for Speed
6Call of Duty
7Micecraft
8Talking Angela
9Among Us
10Talking Tom
Q65 Coolest Local Sportsperson 2021 – NEW
1Siya Kolisi
2Percy Tau
3Thembinkosi Lorch
4Siphiwe Tshabalala
5Doctor Khumalo
6AB De Villiers
7Itumeleng Khune
8Benni McCarthy
9Kagiso Rabada
10Wayde van Niekerk
Q66 Coolest Local Radio DJ 2021 – NEW
1DJ Fresh / Thato Sikwane
2SJ Sbu / S’busisi Leope / Mze
3Dineo Ranaka
4Anele Mdoda
5DJ Mo Flava
6Lerato Kganyago / LKG
7Ayanda MVP
8DJ Ankle Tap
9DJ Sqemeza
10DJ Thomas Msengana / Bad Boy
Q87 Coolest Local Club Dj’S 2021- NEW
1DJ Kabza de Small
2Master KG
3Black Coffee / Nkosinathi
4DJ Zinhle / Zintle / Ntombezi
5Major League DJz
6Themba ‘Sonnyboy’ Sekowe (DJ)
7DJ Ice Flake
8DJ Shimza
9DJ Oskido
10DJ Euphonik / Themba Nkosi
Q67 Coolest Local Celeb 2021- NEW
1Casper Nyovest
2Big Zulu / Siyabonga Nene
3Connie Ferguson
4DJ Zinhle / Zintle
5AKA / Kiernan Jarryd Forbes
6Nsikayesizwe David Ngcobo / N
7Makhadzi
8Somizi Mhlongo
9Bonang Matheba / Queen B
10Pearl Thusi
Q70 Coolest Shoe/Footwear Brands 2021
1Nike
2Adidas
3Jordan
4Vans
5Puma
6Lacoste
7All Star
8Fila
9Converse
10Ellesse
Q71 Coolest Brand Overall 2021
1Nike
2Apple
3Louis Vuitton / LV
4BMW
5Gucci
6Samsung
7Adidas
8Puma
9Redbat
10Vans
Q72 Coolest Skincare Products 2021
1Nivea
2Dove
3Avon
4Vaseline
5Gentle Magic
6Dawn
7Garnier
8Ponds
9Clere
10Portia M
Q73 Coolest Colleges 2021
1Boston City College
2Cape College
3Port Elizabeth TVET College
4IIE Rosebank College
5Damelin College
6South West Gauteng College /
7IIE Varsity College
8Bloemfontein College
9Richfield College / PC Traini
10Tshwane College
Q75 Coolest Toy Store 2021
1Toys R Us
2Game
3Crazy Store
4Toy Zone
5Makro
6Toy Kingdom
7Checkers
8Pick n’ Pay
9Shoprite
10Baby Boom
Q76 Coolest Food Delivery App 2021
1Uber Eats
2Mr. Delivery / Mr D
3Bolt Foods
4Pick n’ Pay Delivery
5Checkers Sixty
6Eat 24
7Scoot Delivery
8Instacart
9Zomato Delivery App
10Doordash
Q77 Coolest Fitness App 2021- NEW
1Nike Running App
2Apple Fitness App
3Samsung Health
4Virgin Active App
5Huawei Fitness
6Google Fit
7Workout for Women
8My Fitness Pal
9Fitbit
10FitOn
Q78 Coolest Insurance companies 2021- NEW
1Outsurance
2Discovery
3Old Mutual
4Clientele
51st For Women
6Budget
7Avbob
8MiWay
9Assupol
10Hollard
Q79 Digital learning platform 2021- NEW
1YouTube
2Zoom
3Google Classroom
4Whatsapp
5Mindset (319)
6Skype
7SABC 1 Learning
8Master Class
9Woza Matric
10E-school by Vodacom
Q80 Coolest Loyalty programme 2021- NEW
1Pick ‘n Pay Smart Shopper
2Shoprite Xtra Savings
3Vodacom
4Woolworths Wrewards
5Clicks Club Card
6MTN
7Checkers Xtra Savings
8FNB eBucks
9Starbucks
10Discovery
Q81 Coolest Fitness Device 2021- NEW
1Apple Watch
2Samsung Gear Fit
3Galaxy Fit 2
4Huawei Watch
5Huawei Health Band
6Android Smart Watch
7FitBit Watch
8Volkano Fitness
9Garmin Fitness Device
10HONOR Band
Q82 Coolest Sauces 2021 – NEW
1Nandos
2Steers
3Spur
4All Gold
5Chicken Licken / Soul Fire
6Mrs Balls
7Tabasco
8Jimmys
9Wellingtons
10Veri Peri
Q83 Coolest Hot beverage 2021- NEW
1Nestle Hot Chocolate
2Milo
3Nescafe
4McDonalds
5Jacobs
6Starbucks
7Hug In A Mug
8Joko
9Nespresso
10Five Roses
Q84 Coolest Cold beverage 2021- NEW
1Coca Cola
2Sprite
3Fanta
4Oros
5Liquifruit
6Tropica
7Monster Energy Drink
8Pepsi
9Twizza
10Kinglsey
Q85 Coolest Shower Gel 2021- NEW
1Nivea Shower Gel
2Dove Shower Gel
3Shower to Shower
4Sanex
5Avon Products
6Oh So Heavenly
7Lux Body Wash
8Head & Shoulders
9Johnson & Johnson
10Radox
Q86 Coolest Alcohol* 2021- NEW
1Savanna Cider
2Brutal Fruit
3Belgravia
4Hennessy Cognac
5Heineken Beer
6Flying Fish
7Johnnie Walker
8Smirnoff Vodka / 1818
9Carling Black Label
10Other