So, what exactly is the metaverse? It’s a question most people are scratching their heads about as they look to understand the ‘next dimension’ of connectivity and communication. Is it science fiction, or is it real? Is it a combination of both?

In its essence, the metaverse is an iteration of the Internet, augmented by virtual reality – where we can immerse ourselves in an online world like never before.

With its origins in gaming, the metaverse is a virtual space characterised by playfulness, and community value creation. The concept of bringing experiences to consumers through virtual reality isn’t new, but the promise of what a converged world where physical and digital realities meet is exciting.

Join the Future of Media in discussing the challenges and opportunities in the new frontier: the metaverse, and the myriad possibilities it holds for advertisers.

Date: July 21 2022

Time: 10am – 11am

Click here to register>>

This Future of Media would not have been possible without our valued sponsors: TymeBank, The MediaShop, TBWA\SA, The FM Redzone, Arena Holdings and Arena Events.