Now is the time for media to adapt and thrive
The Covid-19 lockdown is arguably one of the greatest setbacks the modern advertising industry has faced in the past 50 years. It’s a nightmare no-one expected and the challenges for brands, at times, may feel insurmountable.
Across the board, brands are having to protect supply chains, watch their sales territories go on lockdown, and worry about their brands collapsing completely.
This is where advertising steps in. Now, more than ever, brands need to assert their identities by pushing the boundaries of creativity, because on the upside, this is a time when consumers are probably more engaged with media than they’ve ever been, particularly online.
The opportunities for brands remain, but first, they need to understand how human behaviour is changing. There is still a lot of low-hanging fruit — and with a little innovation, brands will find them ripe for the picking.
Brands that can weather the storms of disruption brought about by technology, globalisation and international pandemics, are those with a future.
Join us online in the first Future of Media digitised series event, in partnership with Vodacom and EziAds, where we’ll delve deeper into advertising anthropology, trends and trendspotting, the changing ways of media consumption and consumer behaviour, as well as the adoption of tech in the new world.
Panellists in the discussion, moderated by Pearl Sokhulu (MD, Vuma 103 FM) include Adam Gottlich (head of behavioural science, Standard Bank), Bronwyn Williams (trend translator and future finance specialist, Flux Trends), Chris Botha (group MD, Park Advertising), and Claire Luella Denham-Dyson (head anthropologist, Demographica).
Date: May 29 2020
For more information about partnering, speaking, or to register for the Future of Media digitised series, contact Jade Fleishman on email@example.com.