Project Description

Will a hyper competitive world create instability in the advertising market?

Collaboration between media and brands truly took off in 2020 when the Covid-19 pandemic forced everyone to re-think – and to some degree – reinvent their marketing approach. It became critical for survival and delivering impact.

However, as we look towards a post-Covid future, has the urgency for partnerships faded as brands choose to consolidate or expand their offerings on their own once again?

Watch the Future of Media webinar, as we examined what the collaborative marketing space has looked like since 2020, and how to expect business models to evolve further in 2022.

Siya Sangweni


Tanya Schreuder 


Joe Public Media

Shaun Frazao

Global Strategy Partner

Wavemaker Worldwide

Tumelo Motingoe

General Manager

AMA Media Agency

Ryan McFadyen

Co-founder and Strategic Head