Project Description

What makes a brand valuable?

Forbes reported that a brand’s value is based on three key factors: The brand or service financial performance, the role played in purchase decisions, and the competitive strength of the brand. We discussed what brands can do to continually improve their value, and what this value means to consumers. We also take a look at how leading brands differentiate their marketing tactics from their competitors and how they “level up” each year.

Arye Kellman

Chief Creative Officer


Firoze Bhorat

Chief Marketing Officer

Discovery Limited

Mia Roets

Experience Design Director

Joe Public

Zach Nossel

Digital Marketing Manager

Woolworths South Africa

Taryn Knight

Head of Marketing, Product and PR

Audi South Africa