Project Description

What does the metaverse mean for brands?

With its roots in gaming, the metaverse is a virtual space characterised by playfulness, and community value creation. The concept of bringing experiences to consumers through virtual reality isn’t new, but the promise of what a converged world where physical and digital realities meet is exciting.

Join Future of Media in unpacking the challenges and opportunities in the metaverse frontier, and the myriad possibilities it holds for advertisers.

Siya Sangweni


Elizma Nolte

Regional Marketing Manager

Meta Africa

Murali Naidu

Digital Specialist

The MediaShop

Melody Maker

Partner for Digital

M&C Saatchi Abel

Alan Buck

Chief Marketing Officer

L’Oréal South Africa