The advertising industry has seen significant changes over the years, evolving from the Mad Men era and the 60 second TVC shot in an exotic location to data analytics, programmatic advertising and a massive shift in how the industry works.

A recent Financial Mail AdFocus LIVE event with Tumi Rabanye, Jury Chairperson of FM AdFocus Awards 2020/21 featured a conversation with Vega co-founder and brand consultant, Gordon Cook, Mosito Ramaili, account supervisor at Droga 5 and Mbali Ndandani, head of digital for Africa at Unilever discussed where the industry is currently and where it is headed.