Watch future-forward brand, Gautrain and Sunday Times GenNext, as marketing experts and the youth themselves expose the secrets for brands to successfully appeal to today’s youth by incorporating data and analytics into their marketing strategy.

The discussion also covered the importance of brands using data to take their youth consumers on a journey in making an impact as well as resonating, not only today but for future generations to come.

Bunny Majaja

Moderator

Tshepo Kgobe

Chief Operating Officer

Gautrain Management Agency (GMA)

Refilwe Maluleke

Chief Strategy Officer, TBWA\SA and

Managing Director, Yellowwood

Zuko Mdwaba

Area Vice President & Country Leader

Salesforce South Africa