We are all aware of the significant and rapid advances in technology which has only intensified over the past few months due to Covid-19. The world has gone digital, prompting the business sector to rely more on digital technologies for day-to-day operations. Similarly, advertising has also undergone its fair share of transformative transitions, with mobile usage booming on the African continent. The question that many are asking is “how do we create an authentic brand journey by taking full advantage of telco and media technologies?”
In the last episode of the Future of Media digital series, our panel of experts shared some exciting digital advertising technologies and strategies for the very near future.