Sunday Times GenNext 2022 Launch

Will 2022 go the way of 2020 too or will 2022 be a year of redemption?

If the last two years have taught us anything, it’s that time is a currency we cannot get back, so we should seize every moment we have.

Sunday Times GenNext, now in its 18th year, is the leading annual youth brand preference and consumer behaviour research on the youth.

Watch and find out what we have in store for marketers, brands and the youth in 2022.