Project Description

Seasonal strategies: the impact of spring, summer, autumn & winter on advertising

Every year presents a human truth: consumers will be inclined to spend more money during certain periods and less during others, depending on the products and services in question. As a marketer, how does one gear efforts around the peaks and troughs of consumer behaviour to deliver a strong year-long marketing strategy all the way from new year’s resolutions in January to the rush of Black Friday and the Festive period?

Arye Kellman

Chief Creative Officer

Tilt

Christa Kruger

Chief Operating Officer

Wavemaker

Mongezi Mtati

Lead Strategist

Rogerwilco

Lebo Moerane

Social and Digital Lead

VMLY&R

Tinyiko Mageza

Executive Head of Marketing

V&A Waterfront