Project Description

With the youth making up the majority of South Africa, their increasing sway over their parents and influence on the overall buying power has most definitely left them in power.

Whether you’re thinking about youth as consumers, future policy makers or global citizens, it’s a good idea to keep their wants and needs in mind when putting a marketing strategy or ad campaign together.

The Sunday Times GenNext event , coupled with an in-depth consumer behaviour and youth insights survey conducted by research partner, Yellowwood, provides meaningful insights into the minds of South African youth and is particularly relevant to brands and advertisers.

Join us as we hear from past and current GenNext webinar, activation and awards participants as we expose the simple secrets for brands to appeal to today’s youth, what the new youth consumer looks like in 2021, how brands should connect with them and what makes this age old platform the go to guide for brands looking to make an impact and resonate with today’s youth and future generations to come.

Siya Sangweni

Radio Personality

Refilwe Maluleke

Managing Director


Arye Kellman

CCO and Co-Founder


Zanele Potelwa

Radio Personality

Kenzy Mohapi

Radio Personality

Francois Viviers

Executive: Marketing and Communications