Project Description

Join the next instalment of the Sunday Times GenNext online webinar series in partnership with Yellowwood and Gautrain we look at the new reality, where digital marketing dominates most strategies, and why trying new marketing tactics is imperative for success in order to keep up with the fast changing trends.

However, its important to remember that not every marketing trend is a one-size-fits-all solution for a brand and with the POPI Act standing strong; marketers need to be more creative about reaching the youth audience.

In this discussion you will get expert advice on what brands should prioritise as well as the optimal digital marketing channels that are driving conversions without compromising the integrity of the youth.

Rianette Leibowitz

Digital Parenting Author & Speaker

Founder of SaveTNet Cyber Safety and Accredited Public Relations Professional (APR)

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SaveTNet

For more information about SaveTNets work:
https://www.savetnet.com/

T: 082 377 6547
E: paul@schooldays.co.za

Paul Esterhuizen

Chief Executive Officer

Safer Internet SA

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School Days, Safer School, Safer Internet SA

For more information about School Days, Safer Schools and Safer Internet SA’s work:
www.schooldays.co.za

T: 082 377 6547
E: paul@schooldays.co.za

Mayke Huijbregts

Chief of Child Protection

UNICEF

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UNICEF

 

For more about UNICEF South Africa’s work:

https://www.unicef.org/southafrica/

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Sphelele Mjadu

Senior Public Relations Manager

Unilever

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Dove campaign details:

For more information about this campaign:
https://www.edelman.com

T: +27 (0) 11 504 4000