There is no question that the Covid-19 pandemic has had a profound impact on advertising agencies and their clients as they navigate the new normal.  Never before has the client-agency partnership been as critical in successfully positioning brands to be relevant to consumers, agreed both the FM AdFocus outgoing jury chair, Phumi Mashigo and the incoming jury chair, Tumi Rabanye during a recent digital conversation with FM AdFocus editor, Jeremy Maggs.