Project Description
Finding certainty in uncertain times through measurement
The Pan African Media Research Organisation (PAMRO) will be hosting its much-anticipated annual conference in October 2021.
We invite you to snap up the opportunity to learn from media research experts with solid industry expertise. You can expect presentations from global brands operating in Africa, real life case studies from the continent, and Q&A sessions where a lot of the learning takes place.
If you are a professional, or representing a brand that seeks to learn more about refining your Africa business strategy, this is one conference you should not miss.
Last year’s conference saw PAMRO celebrate 21 years, and this year our aim is to offer a bigger, better, bolder conference, as we bring you the brightest minds in global and African thinking.
PAMRO Conference – Day 1
Siya Sangweni
MC
Bruce Whitfield
Financial Journalist
Bruce Whitfield
A sought-after speaker and facilitator, Whitfield removes the jargon from financial speak, makes complex concepts accessible and kickstarts the conversations that’ll help move South Africa forward.
Bev Tigar-Bassett
AVP, Business Development, South Africa
Borderless Access
Bev Tigar-Bassett
Her professional background includes leadership positions in Marketing and Research for Nielsen, Kantar TNS, Beiersdorf and Sara Lee. She is passionate about the benefits of modern digital market insights, and solution-orientated growth for Southern Africa. She brings full-brain strategic thinking to the table coupled with deep business knowledge of African markets, gained from leading major client accounts across the region.
Absa Business Day Supplier Development Awards
Stacey Grant
CMI Director
Unilever Africa, South Africa
Stacey Grant
She has had the privilege of being a part of some fantastic contributions to both Unilever and its Insights function – most notably leading the early work on their internal AI Platform to set its foundations and secure business investment in the tool, which today is a critical enabler to knowledge storage and usage in the business. And more recently, she has led work to galvanise a sustainability identity for the global insights community, which has contributed to a significant step change in the impact that the insights function drives in this area.
She is fiercely patriotic to Africa, and is energised by the unique challenges that are thrown her way daily, which demand (and enable) innovative and creative solutions.
Noah Makholwa
Digital Manager
Nielsen Media
Noah Makholwa
A resolute digital marketer who has honed his skill with previous roles in Digital Out Of Home, eCommerce, Marketing and Sales.
Noah is also a proven broadcaster as host of The Lowdown on TransAfrica Radio. Noah has been instrumental in expanding Nielsen Media’s product offering in South Africa whilst simultaneously driving product adoption.
Oresti Patricios
CEO
Ornico
Oresti Patricios
Joe Mbugua
Head of Tools and Tech East Africa
Saracen Media
Joe Mbugua
Innovation-led to improve efficiencies and help my organization and clients remain ahead of the competition. With 10 years experience in designing communication strategies and media planning, and 2 years in the tools and tech space.
Currently the Head of tools and tech at Omnicom Media Group in East Africa.
James Ingram
CEO
Splashlight & Telmar, and Founder of the LiiV Center
James Ingram
Katie Hillier
Chief Digital Anthropologist
LiiV Center
Katie Hillier
Ingrid Brudvig
Digital Anthropologist
University of Cape Town
Ingrid Brudvig
Cristian Vlad
Head of Analytics
Telmar
Cristian Vlad
In his 20 years at Telmar, Cristian had the chance to cover activities such as data and knowledge modeling, business intelligence, R&F modeling and prediction and building tools for revenue optimization, audience forecasting and survey data analytics.
PAMRO Conference – Day 2
Siya Sangweni
MC
Sjoerd Pennekamp
Director of SKO and responsible for TV Audience measurement)
SKO
Sjoerd Pennekamp
He applied his knowledge of research at the Netherlands Public Broadcasting NPO. First at the audience research department, later as a senior advisor to the Board of Directors. Advising on the developments of media behaviour and the changing media landscape.
Since 2018, he has been director of the KijkOnderzoek Foundation (SKO). Where his mission is to create the best possible Video measurement within the best Cross-Media measurement. Which is being brought to life in the NMO project.
Karin Schut
Director of VINEX, responsible for Digital Audience Measurement)
VINEX
Karin Schut
As a managing director of Vinex she has been leading the digital audience measurement project in the Netherlands since 2017 – at the heart of media research, where the changes in the media landscape and business models demand for new approaches in measurement and data integration solutions.
Karin has been actively involved in the ambitious NMO (Nationaal Media Onderzoek) project from the start. She is enthousiastic about the new study, that will deliver digital audience measurement data from an integrated cross media design. She looks forward to the next phase, where the project will really come to life when the first datasets are being introduced.
Christopher O’Hearn
Project Director
3M3A
Christopher O'Hearn
Specialising in vendor proposals, contract and joint-venture negotiations, tender evaluations and governance.
Experience in Europe, Asia, South America and the Middle East.
Specialist work in the UK for BARB on projects covering metadata, evaluations and tenders.
Masters degree in Project Management and Certified GDPR practitioner.
Experience: TAM audits and fieldwork; Pay TV platform setup; major studio and facility construction and fitout; media business planning and consultancy; production and journalism.
Gary Whitaker
CEO
The Broadcast Research Council of South Africa
Gary Whitaker
In his former years Gary concentrated on all forms of market research with ACNielsen and Millward Brown, but then moved on to become a media strategist at Mindshare and Universal McCann before joining Nestle’ SA as a Consumer Insights Manager and working his way up to a Head of Media position. He was then headhunted by MTN SA for a senior management position looking after Trade Marketing, Store Design & Build, the launch, and stewardship of the MTN Online Store and digitization of the Branded Retail Channel. Most recently Gary held various Exco group positions at Publicis Media whilst retaining a BUD position at Zenith Media. In 2018 he was selected as a judge for the AMASA awards.
Gary is passionate about the media industry and enabling deep and meaningful consumer insights that form the basis of sound strategies at both agency and corporate levels. For Gary it starts with data and the meticulous setup that accompanies it. Gary has always been known to be a lateral thinker and solution orientated. His step into the BRC as the CEO is the culmination of his multifaceted, self-directed career and his endless pursuit of making a meaningful contribution.
Hendrik Van Blerk
Audience Measurement Lead
Ipsos South Africa
Hendrik Van Blerk
Hendrik has 20 years’ experience in market research and strategy, both on the agency side and client side. His research experience spans a wide range of industries, including retail, FMCG, media, telecommunications, pharmaceuticals and financial services.
More recently he has involved himself in multi-modal studies that incorporate a wide range of processes and insights including retail audits, database analytics, primary consumer research (especially segmentation and brand salience studies) and business consulting, in order to generate in-depth and strategic market understanding for clients.
Hendrik has an MA degree from Wits university.
Brenda Wortley
Consulting in TV Audience measurement and Video Research
Brenda Wortley
Active for many years in industry groups and governance, serving on JICs, technical committees and forums.
Headed up the Research initiatives of DStv Media Sales and Multichoice, across sub Saharan Africa.
Bachelors degree in Social Science (Market research and Economics) Pietermaritzburg South Africa.
Experience in conducting in-depth sampling audits to test compliance to randomisation rules, as well as in ad spend verification systems.
Monique Claassen
Head of Media, Insights
Kantar
Monique Claassen
Anusha Harri
Account Director, Media and Creative
Kantar
Anusha Harri
Prof. Carel van Aardt
Professor and Research Director
Bureau of Market Research
Prof. Carel van Aardt
Carel van Aardt is a professor and research director at Unisa’s Bureau of Market Research. He studied at various universities in South Africa and the United States and obtained two doctorates in the process. During the past four decades he completed hundreds of contract research projects for local and international organizations
PAMRO Conference – Day 3
Siya Sangweni
MC
Dr Sifiso Falala
Chief Executive Officer (Current President of PAMRO)
Plus 94 Research (Pty) Ltd
Dr Sifiso Falala
Sifiso heads the largest independent, South African-owned and black-owned research company in the country. With more than 25 years of experience as a renowned researcher and CEO, he ensures that a quality-driven process is implemented, and sound statistical methodologies are used to achieve actionable market research solutions. His dynamic and innovative approach is designed to gain a competitive edge in the marketplace and ensures that market research solutions are achieved through uncompromising professionalism, commitment and integrity. Sifiso is a member of numerous business and industry associations. He is the current President of PAMRO, a former Chairman of SAMRA and is currently a member of ESOMAR.
He is a seasoned writer for various media houses and has many thought-provoking articles to his name. He has personally trained and mentored several celebrated researchers and continues to make meaningful contributions to his community and the market industry at large.
Joe Otin
CEO
The Collective
Joe Otin
Joe Otin is a digital advertising specialist and media research analyst with three decades of experience. He is the CEO of The Collective – digital ad agency, a board member of WWF-Kenya, the chairman of the Advertising Standards Board, and a past president of Pan African Media Research Organization (PAMRO). He has been an active Rotarian for 20 years and served as District Governor in 2019-20. Joe currently the Rotary International Representative to UNEP.
Terry Murphy
Managing Director, Nielsen South Africa
Nielsen
Terry Murphy
Terry is Managing Director of Media in South Africa overseeing the TAMS,AdIntel, Digital Ad Ratings, PAMS and Planning Software services. She joined Nielsen as Managing Director of Media in December 2016. Terry has a wealth of experience in the media and marketing industry, spanning more than 20 years in broadcast sales, agency account management and digital measurement in both South Africa and the USA. Having held several leadership roles, her knowledge and expertise include media strategy, consumer insights, business development and econometric modelling.
Cameron Maclear
OMGSA Africa Managing Director
Omnicom Media Group S. A
Cameron Maclear
Cameron graduated with a B-com marketing degree and now has over 15 years of experience working in the media industry in Africa. He has worked across a wide variety of industries and has travelled the continent extensively. He has been instrumental in establishing OMG’s Africa network and is an asset to the business.
Celia Collins
OMGSA Africa General Manager
Omnicom Media Group S. A
Celia Collins
In 1998 I joined a creative agency, which is when the advertising bug bit me. I worked to open an African operation (In 10 countries) and soon moved into a Global agency to start their Africa Division (in 32 Countries), opening of offices and helping clients who wanted to advertise on the African continent. I grew under the leadership of Gordon Patterson for 11 years and worked my way up, through the various departments, to Deputy Managing Director in 2009.
In 2014, I moved to Dentsu Group, where I was made business development manager, and within 4 months I was appointed Managing Director of Carat. I grew and managed the Carat Agency, where we saw over a 200% revenue growth in just 4 years. In 2019 I was promoted to Amplifi Director to look after all Central Service division, 6 divisions, which included Trading / Investments / Programmatic / Ad Operations / Content and Insights & Research for all the agencies within the Dentsu Group. In 2021 June I going OMD as General Manager.
In August 2007 I received the PAMRO (Pan African Media Research Organization) achiever of the year award for continued support and continuous driving of research into Africa. In 2019 I received the Baobab award for my efforts for doing the PAMRO Country reports for over 15 years. In 2018 I was voted the Media Agency Legend in South Africa along with winning the Media Agency Year award in African Cristal Awards.I have worked on numerous clients such as AbInvBev, Absa, Loreal, Tiger brands, GSK, Coca Cola, HP, Microsoft, SAA, Samsung and many more.I believe in driving efficiencies through highly effective top performing teams.
Pooven Moonsamy
Account Director
OMD
Pooven Moonsamy
In January 2016 I joined SAB as the Procurement RCM for Media and have worked with our markets across the African continent driving further efficiencies within our Media activities. In 2018 I was promoted to the Global Sourcing Director for Anheuser Busch InBev – Media based in Switzerland. I had retuned to Mediacom Mauritius in 2019 as their GM. I have joined the OMD family in 2021 with a key focus on growing our clientele across Africa.
I have worked on key accounts including Nokia, Barclays Bank, HSBC,RMB, MTN, Orange Telecoms, Dell, PPC Cement, Shell, Edendale, Hyundai, Nestle, Mauritius Nationale Loteries, Canal +, Miranda, Cathay Tours, Guinness, Massmart, SA Tourism and Reckitt Benkiser.
Gafiedah Wilson
Account Director
OMD
Gafiedah Wilson
Role and responsibilities have been team sales targets, strategy, planning, implementation, buying, trend analysis, Global reports and co-ordination across multiple African countries, which involved co-ordinating and controlling agencies and distribution partners. The process involved briefing suppliers and agencies in Africa as well as negotiations of centralised buying and trading deals. Consumer, Shopper and Category Insight generation and analysis in conjunction with relevant research partners so as to drive strategic brand / product engagement with various Target Audiences thus resulting in a more focused approached that delivered a more effective plan. My involvement with the World Health Organisation in Africa unlocked CSR opportunities for the organisation and aided the consumer’s connection with the brand/s in the various markets.
THE RIGHT TALENT FOR THE JOB:
My key strengths are that I believe in developing people and empowerment through knowledge. I am a lateral thinker and have a solutions driven approach
I bring over 23 years of experience across a variety of disciplines and management. In my roles I have also been responsible for leading and driving the integration of strategy, planning and buying across multi markets and in addition this I have also been responsible for driving innovation relevant to Africa.
THE RIGHT EXPERIENCE FOR ORGANISATION:
I am a commercially rounded individual, and this is largely due to her experience working across Client, Media Agency and Media Owner. My experience comprises of Sales, Marketing, Customer Marketing, Trade Marketing, Strategic Planning and Below the Line Marketing.
I have held various leadership roles and I am accustomed to managing teams across multiple markets and disciplines. In addition to media, sales and marketing background I have also led cross functional project teams to deliver specific NPD as well as innovation.
Stacey Fru
Learner and Founder of Stacey Fru Foundation
Stacey Fru Foundation (NPO: 191-015)
Stacey Fru
I am Stacey Fru, the current face of the African Union (AU) and International Labour Organisation’s (ILO) 2021 International Campaign for the Elimination of Child Labour #EndChildLabour. I am a South African International Multiple Award-Winning Child Author and Activist. I am 14 years old and I wrote my first book “Smelly Cats” at age 7. I have since dedicated a portion of my life to reach out, to inspire and edutain people of various ages across the world. One of my books is available in Braille and Daisy formats. I run The Stacey Fru Foundation that reach out to donate books, food, computers and other items to children and care homes across South Africa. Through my foundation, I also honour other African children who are impacting their communities by awarding them during The Annual African Children of the Year Awards held every November in South Africa.
