Babongile was appointed Public Affairs, Communications and Sustainability Director for Coca-Cola Africa in April 2022. He is a Corporate Communications professional with a wealth of cross-sector experience, having worked for over 11 years in in academia, civil society, government and the private sector.
Babongile joins Coca-Cola Africa from Absa Group’s Corporate Affairs division where he held the position of Senior Manager: Strategic Initiatives and Engagements. In this role he was responsible for managing the bank’s strategic relations and worked with different sectors to develop, drive and build private public partnerships. This includes working with the Public Private Growth Initiate to develop sector master plans that would help catalyse and revive South Africa’s economy. He also worked with the United Nations (UN) Women and the South African Presidency to train and capacitate women-owned business as part of a national task team formed under Pillar 5 of the National Strategic Plan on Gender-Based Violence and Femicide.
Prior to Absa, he worked for the South African Sugar Association where he was responsible for managing key political and regulatory issues that would impact the sugar industry such as the Health Promotion Levy, the SACU import tariff, Africa Continental Free Trade provisions and market access in the European Union and United Kingdom post BREXIT.
Babongile also worked as Deputy Director at the Department of International Relations and Cooperation (DIRCO) in the Deputy Ministers Office where his responsibilities included being a cabinet liaison officer for the Deputy Minister, while further supporting South Africa’s Diplomatic relations in the Middle East and Economic Diplomacy efforts in Asia. He joined DIRCO from South Africa’s National Parliament where he was a Political Content Advisor in the Speakers Office. He started his career as a research assistant in the Centre for Law and Society in the Faculty of Law at the University of Cape Town.
Babongile holds a Masters in Global Political Economy from a joint programme between the University of Stellenbosch and the Peace Research Institute of Oslo in Norway. He obtained his bachelor’s degree from the University of Cape Town in Politics, Public Administration and Sociology.
As the new PAC Director for Coca-Cola Africa, Babongile will apply his vast knowledge and experience toward building and maintaining Coca-Cola Africa’s strong reputation through effective government relations and media communications, while ensuring that the Company attain our Sustainability objectives.