Project Description

We know that for brands to cut through the clutter requires breakthrough creative work. But in a world where data is a powerful currency, what is the role of gut instinct and creative thinking to wow consumers despite what the stats may suggest.

Join this great debate as representatives from some of SA’s largest brand channel agencies and creative agencies go head-to-head in a compelling “Financial Mail Redzone in discussion: Mad Men vs Mad Maths” online event at 09h00 on Tuesday, 29 June 2021.

Arye Kellman



Neo Mashigo

Chief Creative Officer

M&C Saatchi Abel

Lynn Madeley

CEO: Havas Southern Africa


Tshegofatso Phetlhe

Creative Director


Laurent Marty

Group Chief Strategic Officer

Joe Public United

Graham Deneys

Group Strategy Officer