Project Description

With 80% of the South African population being made up of the youth, spending power lies largely with them. Given the fact that supporting local businesses will help revive the economy and create work for young jobseekers, changing the perceptions around locally produced brands is important when reaching a young audience. So what should brands be doing to engage in the local is lekker narrative and how could this keep the youth’s massive spending power largely within our borders, ultimately to the benefit of the youth?

Join us for the next installment of the Sunday Times GenNext online webinar series in partnership with Proudly SA as we speak to brands, ad agencies and the youth on the strategies and models they implement when marketing a product, how to create campaigns that resonate with the youth and how we can change the perception of locally produced products.

Ntombizamasala Hlophe

Strategy Director


Siyabonga Zungu

Brand Manager

Proudly South African

Skye O’Leary

Young Professional JBOD Representative

Theo Baloyi


Bathu Shoes

Mike Sharman


Retroviral Digital