Project Description

Today’s families are collaborative and kids are central in their households and in their parents’ lives as well as in the decision-making processes of the home. The relationships between kids and parents are closer than ever before and kids have more say in household spending than ever before.

ViacomCBS has conducted insightful research by connecting with 2.5 million kids, teens, young adults and adults through consumer insights, covering 73 countries globally, from the US to Australia and Sweden to South Africa. They explored family dynamics and kids’ role and influence within the South African household.

Join us as we unpack the research and discuss these interesting and insightful dynamics.

Arye Kellman



Giuliana Dias

Senior Director Research and Insights

ViacomCBS Networks Africa

Kina Kimberly Mkize

Brand Manager: Melrose

Lactalis South Africa