Project Description

Many multinationals use a sampling strategy to win market share. In the pandemic, consumers have minimised time in-store and increased online shopping. Consumers now prefer discovering new brands in the safety of their homes. Introducing!SA is an omni-channel network that connects brands to consumers, providing a safe in-home sampling solution.

Aqsa Qureshi

Digital Channel Strategy Manager

Introducing!SA

Dejane’ Poil

Head of Retail, Marketing & Innovation

Introducing!SA

Jacqui Hansen

Research Strategist

Spark Media

Siya Sangweni

Moderator