Project Description

How to appeal to the most sustainability-conscious generation

Sustainability has become an important touchpoint for youth preferences. Having a good product is no longer enough to win over the purchasing power of young people, especially after two years of a global pandemic. They will not only support but promote those brands which are seen to care in meaningful ways.

Watch the Sunday Times GenNext online discussion as we get up close and personal with brands that have successfully integrated environmental, economic and social issues into their business operations, their ideas on successfully tuning into what the youth want and how younger generations are changing the narrative on purpose-driven marketing.

Simphiwe Mthethwa

Content Maverick

Cliff Central

Tshepiso Malele

Country Head – China (Acting)

Brand South Africa

Lipalesa Morake

Senior Programmes Manager; Strategic Partnerships

Global Citizen

Thando Lukhele

Junior Board of Directors

Dillon Khan

Vice President of Comedy Central, Nickelodeon, Paramount International Studios & Creative Services Africa

Paramount Africa

Leemisa Tsolo

Head Of Asset Management

Attacq Limited