How to appeal to the most sustainability-conscious generation

Sustainability has become an important touchpoint for youth preferences. Having a good product is no longer enough to win over the purchasing power of young people, especially after two years of a global pandemic. They will not only support but promote those brands which are seen to care in meaningful ways.

Watch the Sunday Times GenNext online discussion as we get up close and personal with brands that have successfully integrated environmental, economic and social issues into their business operations, their ideas on successfully tuning into what the youth want and how younger generations are changing the narrative on purpose-driven marketing.