Project Description

Neuromarketing bridges the gap between cognitive psychology and behavioural economics by allowing a brand to understand the decision-making process of the human brain and measure emotion and attention, to ultimately optimise how successful communications can be.

We’ll explore the subconscious and uncover how neuromarketing can (and should) be incorporated into your 2021 marketing strategies to speak to the motivations deep within the mind.

Siya Sangweni

Moderator

Mark Drummond

Co-Founder

Neural Sense

Thom Noble

President and Chief Strategy Officer

Cloud Army

Jackie Dhaeyere

Market Research Consultant Specialising in Implicit and Other Non-traditional Techniques

Dr David Rosenstein

Co-Founder

Neural Sense