Times are changing. People are changing. And revenue models of media owners, brands and media agencies need to evolve and change right along with them.
It’s not yet clear how the coronavirus pandemic will affect payments and revenue, but one certain thing is that pockets have been unanimously impacted, creating tough consumer decisions about where spending happens.
Media owners – particularly publishers – have never had more at stake, as print revenues have dropped, the pressure to swivel towards online revenue builds.
With publishers launching voluntary support models, the growth of subscriber-only news and more paywalls being established across SA media, what alternative digital revenue models can we look to as avenues for growth?
Join us as we take a look at how the evolution of digital revenue models can be a powerful ally for the future of media in SA.