As consumers change their consumption habits, their relationships with and perceptions of brands are being re-evaluated. An economic downturn has influenced everyday spend with purchasing decisions increasingly made based on affordability and genuine needs. How brands and advertising agencies are responding to these changes was the focus of an FM AdFocus LIVE in Conversation with… Bongani Chinkanda, founder of Diaries of a Salesman, Sean Donovan, president of TBWA/Asia and Andrea Quaye, C-Suite Marketing Executive.