The Covid-19 pandemic has acted as the perfect storm to accelerate digital transformation. Those businesses that were digitally enabled prior to the pandemic have reaped the benefits of their investment and fared better than those that were not digitally enabled given that business continuity has depended on digital enablement during this period.

This was the theme of a recent discussion between Tumi Rabanye, jury chairperson of the FM AdFocus Awards and country director of Google in SA, Alistair Mokoena, about how the industry needs to adapt in order to ensure it is future fit.