Project Description

A deep dive into Digital Out of Home advertising in South Africa

Join the FM Redzone, hosted by Livia Brown from what3things, for our second OOH discussion, in partnership with Epic Outdoor, Relativ Media and Primedia Outdoor.

For this discussion our panel of media experts did a deep dive into the latest digital OOH topics.

Bringing together media owners, media agencies and research experts to discuss how to maximize digital OOH campaigns and budgets, what factors go into the considerations of digital OOH in the marketing mix, reporting and verification in digital OOH, the latest trends and so much more.

Livia Brown

Owner and founder

What3Things

Sijadu Mzozoyana

CEO

Relativ Media

Brandon de Kock

Director of Storytelling

Brandmapp by whyfive

Anne Van Rensburg

Managing Director

PHD CT

Peter Lindstrom

Executive: Sales

Primedia Outdoor

Terry Paterson

Digital Lead

Epic Outdoor

Gugulethu Mathobela

Senior OOH Specialist and Digital Media Strategist

GroupM

Simon Wall

CEO

Tractor Outdoor