Project Description

A lesson in ambitious strategy and inspired leadership: How Absa doubled its market share in Africa.

The leadership story of Absa’s Retail and Business Banking division in the last three years during the “fixed phase, back to basics” period is remarkable. The division, led by Chief Executive, Arrie Rautenbach and Deputy Chief Executive, Bongiwe Gangeni, tells a story of how the key components of colleagues, customers and accountability are imperative in order to transform an organization.

In 2018, Absa embarked on a remarkably ambitious venture to double its share of banking revenues in Africa to 12 percent, while at the same time divesting from Barclays. How did Absa manage to achieve this goal? What challenges were faced and overcome and what learnings can we take from this inspirational, yet practical example of leadership, within an African context?

Join us at our next Business Day Dialogues LIVE in partnership with Unisa Graduate School of Business Leadership (UNISA SBL). Broadcast journalist Joanne Joseph will be moderating a fascinating discussion with Prof. Peet Venter, Professor of Strategy at Unisa’s Graduate School of Business Leadership and Mr. Arrie Rautenbach, Chief Executive: Retail and Business Banking South Africa at Absa and UNISA SBL alumni, as we delve deeper into the success of the Absa Reset strategy.

Joanne Joseph

Broadcast Journalist

Prof. Peet Venter

Professor of Strategy


Mr. Arrie Rautenbach

Chief Executive: Retail and Business Banking South Africa


Mr. Andile Nobatyi

Acting Academic Director