Project Description

Advertising in the Goldfish Economy

As lives get busier, and attention spans shorter, marketers face a great challenge in getting their brands top-of-mind with consumers.

“The agility of marketers to behave as nimbly as consumers will translate into brand loyalty in our hybrid world.” – Christa Carone, President, true[X] + Gimbal

Watch the Future of Media online discussion to learn more about generating real ROI in an age where consumers are time-starved and how we can nurture ourselves (and others) to be brimming with unencumbered creativity, fresh innovative thinking, and motivated to be productive.

Siya Sangweni

Moderator

Noah Khan

Regional president of digital & innovation for CEE

TBWA & DAN

Asbo Ofori-Amanfo

Senior account manager

RAPT Creative Agency

Leigh Carter

GM: digital and integration

Arena Holdings