The FM AdFocus Awards are a business accolade that reward what the best agencies in the advertising media and marketing industry are doing that has led to success for their clients.
Over the past few years, the industry has been characterised by change, but while some change has been fast and furious, other change has been painfully slow. Agencies have had to change and adapt their model to meet the demands of technology and many have been able to do this very well. In contrast, the task of transforming agencies in terms of diversity has been less successful.
The jury of the FM AdFocus Awards is the best of the industry in its current form in one room. The chairperson of the juries (advertising, media and student) is a representation of the entire jury and is chosen not only for their leadership abilities but also because they are a representation of what should be the benchmark for leadership excellence within the industry.
Join Jeremy Maggs (Editor, FM AdFocus) in conversation with Phumi Mashigo and Tumi Rabanye, in their capacity as past and present chairs of the FM AdFocus Awards.